Announcement on Ricoh future today - The Coventry Building Society Arena (4 Viewers)

OffenhamSkyBlue

Well-Known Member
They tried calling the Ricoh "City of Coventry Stadium" to host some stuff during the 2012 Olympics (i think) because the IOC are in a cartel with their sponsors and couldn't be seen to call it by the official name if it promoted another company.
It'll still be the Ricoh for decades.
 

We'll_live_and_die

Super Moderator
It really does raise the question of what we will call the area around it. It's not going to be Tesco Cov Building Society arena now is it.
 

Nick

Administrator
It really does raise the question of what we will call the area around it. It's not going to be Tesco Cov Building Society arena now is it.

Think the official name is Arena Park isn't it?

I think when it's locals it will still be called "going to Ricoh Tesco" and whatever.
 

Evo1883

Well-Known Member
Most people will call it the Coventry arena I imagine, proper mouthful the rest
 

Terry_dactyl

Well-Known Member
Yeah, I know.

That's Nicks point...people still call things by their old names. Like me. Calling Boltons stadium by it's old name. The Reebok. Even though it isn't called that anymore...
I had to google that. I guess maybe Bolton were in ours or a higher division I may have known that. Although I suspect it was called that when we played them last.
 

chiefdave

Well-Known Member
Surprised its the building society to be honest. Can't imagine they're putting up the big bucks and if they are won't their members have something to say being as they are a mutual and supposed to operate in its members best interest?
 

Nick

Administrator
“This is far more than simply a naming rights deal – we absolutely had to ensure that we united with an organisation that shares our vision for the arena and our values around what we want to deliver in the wider community.

Coventry Building Society’s plans underpin ours in so many ways, so the fit is really strong and we will put the arena and its fantastic facilities at the heart of our plans."

Alexa, give me a paragraph on why it's more than a naming deal without actually telling me why it's more than a naming deal.
 

Magwitch1

Well-Known Member
It'll still be the Ricoh for decades.
[/QUOTE]
It will, my missus will say she’s going up the Ricoh to M&S, Next or Tesco to do a bit of shopping not a thought on the stadium name
 

SBAndy

Well-Known Member
Didn’t Coventry Building Society adopt ‘The Coventry’ as their name/brand not long back? Or have I made that up? The Coventry Arena wouldn’t be bad.
 

Gibbo

Well-Known Member
If after years of being unable to find a sponsor they've suddenly got one a few weeks after its announced we're back there next season we certainly should be getting a cut.
A deal with the Sky Blues may have been a condition
 

jordan210

Well-Known Member
Best quote

“Coventry Building Society, like our venue, has strong local roots and a national reach, and we are looking forward to supporting each other over the coming years. It is an exciting time for the venue and we are thrilled to be sharing it with such great people and an iconic business

But not your club !
 

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