better days
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Interesting Henry Winter article from The Times today
FOOTBALL | HENRY WINTER
Championship needs a salary cap just like rugby, says Bristol City owner Steve Lansdown
Henry Winter hears about the problems of trying to keep a club afloat amid a pandemic and why the game deserves its ‘Wild West’ image
Henry Winter, Chief Football Correspondent
Thursday February 17 2022, 7.00pm, The Times
Lansdown is battling to steer Bristol City through troubled financial waters caused by the pandemic
SIMON GALLOWAY/EMPICS
In an act of selfless sacrifice 40 years ago, eight Bristol City players ripped up their contracts to save the club from financial ruin. City celebrate the Ashton Gate Eight at Saturday’s Championship game with Middlesbrough and it will be a poignant occasion for Steve Lansdown, the club’s owner who is battling to steer them through troubled financial waters whipped up by the pandemic.
Working with his son, Jon, now chairman, and the chief executive, Richard Gould, Lansdown draws on his 26 years’ involvement at City to tackle the present predicament which could see a well-run club deducted points next season unless the EFL shows some leniency in the age of Covid.
City’s situation is echoed across the country and Lansdown argues that the Championship needs a salary cap, to become “a Premier League 2” and the game needs the appointment of an independent regulator.
Webster was sold by Bristol City to Brighton for £22.5 million in the continuing battle to balance the books
MICHAEL REGAN/EPA
His club are trying to do the right thing, including moving from a shirt sponsorship deal with betting company MansionBet to an ecommerce fulfilment company, Huboo, which will also sponsor the other teams in Lansdown’s Bristol Sport group, the Bears rugby team and the Flyers basketball team.
City have always had a model of balancing books through developing and selling players, a plan ruined by the pandemic. They have already announced a £38.4 million pre-tax loss for 2020-21.
Over the past six years, City have sold Lloyd Kelly to Bournemouth for £13 million, Adam Webster to Brighton & Hove Albion for £22.5 million, Josh Brownhill to Burnley for £9 million, Bobby Decordova-Reid to Cardiff City for £10 million, Joe Bryan to Fulham for £6 million, Aden Flint to Middlesbrough for £7 million and Jonathan Kodija to Aston Villa for £15 million. Kelly, Decordova-Reid and Bryan were all home-grown.
City are at risk of failing the EFL’s profit & sustainability rules for next season, a situation they believe may afflict five other Championship clubs. The fans’ concern is that they will have to sell such talents as the 20-year-old midfield player Han-Noah Massengo, 22-year-old striker Antoine Semenyo or midfield player Alex Scott, 18.
Bristol City fans are hoping the club can hang on to their promising young striker Semenyo, left
DAVID DAVIES/PA
“We have issues following on from Covid,” Lansdown says. “Having had no income for a while and the transfer market being completely scuppered, so balancing our books is difficult. I am having to fork out more and more money to keep the club afloat.
“If you don’t balance the books you don’t have a club. We’ve seen instances of that already [such as Bury]. One thing that is close to my heart and I’m very proud of is Bristol City Football Club has always paid its bills, always paid its staff, and it has always looked after its community as best it can. Football generally is still spending money on contracts and agents which it shouldn’t do. A cap scenario needs to come in because we need some control in that area.”
He agrees that the game deserves its “Wild West” image to a degree. “I think it’s fair in certain places. I’ve been in football for 26 years and somebody’s always prepared to pay more, somebody’s always prepared to push the boundaries, somebody’s always prepared to perhaps do an underhanded deal somewhere. Football is its own worst enemy in a way.”
Lansdown, who built up a successful financial services company, looks at the way Derby County overstretched themselves under Mel Morris attempting to get into the Premier League. “Derby was a prime example of where the numbers run have away from the club,” he says. “You’re always going to get a Derby because there will always be somebody [not playing by the sustainability rules], like you had with Saracens in rugby who were successful because they overstepped the mark.
Lansdown points to the way Derby overstretched themselves under Morris
MICHAEL REGAN/GETTY IMAGES
“We have to have some form of salary cap. I’ve always been a free marketeer but having been in rugby a lot, I’ve seen how the cap works there. It’s not perfect but it gives you control over those salaries and it makes your managers and other people work within a budget. It makes coaches better. I remember having a conversation with [manager] Lee Johnson a few years ago saying in this [belt-tightened] scenario it doesn’t mean going out and looking for this better player, it means you coach what you’ve got better.
“Our plan is developing the younger players so we’ve invested into our Academy, we have great training facilities now with the Robins High Performance Centre and our recruitment is looking to have younger players that have development value.
Part 2 follows as article was too large
FOOTBALL | HENRY WINTER
Championship needs a salary cap just like rugby, says Bristol City owner Steve Lansdown
Henry Winter hears about the problems of trying to keep a club afloat amid a pandemic and why the game deserves its ‘Wild West’ image
Henry Winter, Chief Football Correspondent
Thursday February 17 2022, 7.00pm, The Times
Lansdown is battling to steer Bristol City through troubled financial waters caused by the pandemic
SIMON GALLOWAY/EMPICS
In an act of selfless sacrifice 40 years ago, eight Bristol City players ripped up their contracts to save the club from financial ruin. City celebrate the Ashton Gate Eight at Saturday’s Championship game with Middlesbrough and it will be a poignant occasion for Steve Lansdown, the club’s owner who is battling to steer them through troubled financial waters whipped up by the pandemic.
Working with his son, Jon, now chairman, and the chief executive, Richard Gould, Lansdown draws on his 26 years’ involvement at City to tackle the present predicament which could see a well-run club deducted points next season unless the EFL shows some leniency in the age of Covid.
City’s situation is echoed across the country and Lansdown argues that the Championship needs a salary cap, to become “a Premier League 2” and the game needs the appointment of an independent regulator.
Webster was sold by Bristol City to Brighton for £22.5 million in the continuing battle to balance the books
MICHAEL REGAN/EPA
His club are trying to do the right thing, including moving from a shirt sponsorship deal with betting company MansionBet to an ecommerce fulfilment company, Huboo, which will also sponsor the other teams in Lansdown’s Bristol Sport group, the Bears rugby team and the Flyers basketball team.
City have always had a model of balancing books through developing and selling players, a plan ruined by the pandemic. They have already announced a £38.4 million pre-tax loss for 2020-21.
Over the past six years, City have sold Lloyd Kelly to Bournemouth for £13 million, Adam Webster to Brighton & Hove Albion for £22.5 million, Josh Brownhill to Burnley for £9 million, Bobby Decordova-Reid to Cardiff City for £10 million, Joe Bryan to Fulham for £6 million, Aden Flint to Middlesbrough for £7 million and Jonathan Kodija to Aston Villa for £15 million. Kelly, Decordova-Reid and Bryan were all home-grown.
City are at risk of failing the EFL’s profit & sustainability rules for next season, a situation they believe may afflict five other Championship clubs. The fans’ concern is that they will have to sell such talents as the 20-year-old midfield player Han-Noah Massengo, 22-year-old striker Antoine Semenyo or midfield player Alex Scott, 18.
Bristol City fans are hoping the club can hang on to their promising young striker Semenyo, left
DAVID DAVIES/PA
“We have issues following on from Covid,” Lansdown says. “Having had no income for a while and the transfer market being completely scuppered, so balancing our books is difficult. I am having to fork out more and more money to keep the club afloat.
“If you don’t balance the books you don’t have a club. We’ve seen instances of that already [such as Bury]. One thing that is close to my heart and I’m very proud of is Bristol City Football Club has always paid its bills, always paid its staff, and it has always looked after its community as best it can. Football generally is still spending money on contracts and agents which it shouldn’t do. A cap scenario needs to come in because we need some control in that area.”
He agrees that the game deserves its “Wild West” image to a degree. “I think it’s fair in certain places. I’ve been in football for 26 years and somebody’s always prepared to pay more, somebody’s always prepared to push the boundaries, somebody’s always prepared to perhaps do an underhanded deal somewhere. Football is its own worst enemy in a way.”
Lansdown, who built up a successful financial services company, looks at the way Derby County overstretched themselves under Mel Morris attempting to get into the Premier League. “Derby was a prime example of where the numbers run have away from the club,” he says. “You’re always going to get a Derby because there will always be somebody [not playing by the sustainability rules], like you had with Saracens in rugby who were successful because they overstepped the mark.
Lansdown points to the way Derby overstretched themselves under Morris
MICHAEL REGAN/GETTY IMAGES
“We have to have some form of salary cap. I’ve always been a free marketeer but having been in rugby a lot, I’ve seen how the cap works there. It’s not perfect but it gives you control over those salaries and it makes your managers and other people work within a budget. It makes coaches better. I remember having a conversation with [manager] Lee Johnson a few years ago saying in this [belt-tightened] scenario it doesn’t mean going out and looking for this better player, it means you coach what you’ve got better.
“Our plan is developing the younger players so we’ve invested into our Academy, we have great training facilities now with the Robins High Performance Centre and our recruitment is looking to have younger players that have development value.
Part 2 follows as article was too large
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