You disagree with my opinion and reasoning behind it, which is fine. What do you believe is the reason Wasps have yet to secure naming rights?
Why does it have to be just one reason?
The more positives that there are the easier it would be to get a deal. The more negatives there are the harder it is to get a deal.
Positives.
Two sporting teams play there. So double exposure.
One of the teams are at or near the top of their game.
One side has large attendances.
It holds other events like concerts.
It is in a prominent position.
Negatives.
Embroiled in court action.
One of the teams doesn't get much exposure as it is in the lower reaches of it's game.
One side has low attendances.
One side shouldn't even be playing there as they belong elsewhere.
Local people could go against them as they could see them backing an alien team.
The main team....not us......might not even be secure.
And yes....the football team don't have a long agreement to play there. And even if they did it gives no guarantee as they had one before and still moved away.
All companies looking to sponsor a stadium wouldn't be put off by the same one thing. A Division 4 football club not having a long term contract. The most probable problem to me is nobody meeting the valuation Wasps expect and need.