Doug King live on air Monday (2 Viewers)

[Balli001]

Well it isn't because barely any box holders are renewing. At least by staggering the rises over 2-3 seasons it would've allowed the club to find its ideal price point.

As both I and others have said aligning themselves with other Championship clubs straight off the bat doesn't work as there's so many variables needed to be accounted for first.

So if they sell all the boxes i expect you to make a full apology yes?

 

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[KenilworthSkyBlue]

So if they sell all the boxes i expect you to make a full apology yes?

How are they going to sell all the boxes when the vast majority of existing box holders are outright refusing to renew?

 

[djr8369]

Well it isn't because barely any box holders are renewing. At least by staggering the rises over 2-3 seasons it would've allowed the club to find its ideal price point.

As both I and others have said aligning themselves with other Championship clubs straight off the bat doesn't work as there's so many variables needed to be accounted for first.

Amount of renewals isn’t really indicative of anything. What’s important is whether they sell.

I’ve no idea whether they will or not, time will tell.

 

[KenilworthSkyBlue]

Amount of renewals isn’t really indicative of anything. What’s important is whether they sell.

I’ve no idea whether they will or not, time will tell.

Well it categorically is because it's considerably harder and more expensive to acquire a new customer than it is retaining an existing one.

 

[RoboCCFC90]

How are they going to sell all the boxes when the vast majority of existing box holders are outright refusing to renew?

There is also a waiting list for the boxes, therefore it would be incorrect to assume that just because existing box holders are not renewing that we won't sell the boxes.

 

[NorthernWisdom]

Amount of renewals isn’t really indicative of anything. What’s important is whether they sell.

I’ve no idea whether they will or not, time will tell.

Regardless of whether it ends up working out or not, what I can't see is a bunch of new businesses just clamouring to buy. I might be wrong, but it's a niche product anyway, isn't it.

 

[djr8369]

Well it categorically is because it's considerably harder and more expensive to acquire a new customer than it is retaining an existing one.

You don’t know what the profit margin is or how much the club will spend marketing the boxes so this is pretty meaningless. It’s a just a rule of thumb that’s tossed around in business.

 

[KenilworthSkyBlue]

There is also a waiting list for the boxes, therefore it would be incorrect to assume that just because existing box holders are not renewing that we won't sell the boxes.

It's really not incorrect to assume that at all. The majority on the waiting list will likely follow suit and not bother because the premise upon which they joined said list was that the boxes would be roughly in or around the previous price.

 

[djr8369]

Regardless of whether it ends up working out or not, what I can't see is a bunch of new businesses just clamouring to buy. I might be wrong, but it's a niche product anyway, isn't it.

Yeah it’s pretty niche but then there are plenty of clubs with sold out corporate boxes.

 

[RoboCCFC90]

It's really not incorrect to assume that at all. The majority on the waiting list will likely follow suit and not bother because the premise upon which they joined said list was that the boxes would be roughly in or around the previous price.

Unless you've contacted each individual / group on the waiting list there is no way for you to possibly know that.

 

[KenilworthSkyBlue]

You don’t know what the profit margin is or how much the club will spend marketing the boxes so this is pretty meaningless. It’s a just a rule of thumb that’s tossed around in business.

As a business owner, the notion that acquiring new business is harder than retaining existing customers isn't just a rule of thumb, it's fact.

 

[NorthernWisdom]

Yeah it’s pretty niche but then there are plenty of clubs with sold out corporate boxes.

It is fair to say it's easier to sell out if you keep who you have and add to them, then start afresh however, isn't it. We'll see how it pans out, but if a lot don't renew, it'll be tough to find a lot to replace them. A few...? Maybe less hard. A waiting list is also maybe a misnomer, as that's a waiting list at old prices.

Anyway as you say, we'll see. Half fill them and sell each week for the others, and it probably works out OK but... if Frasers really have changed the catering etc, there's probably more of a cost to us to rent them in the first place too.

 

[Ccfcisparks]

How are they going to sell all the boxes when the vast majority of existing box holders are outright refusing to renew?

To other customers...

 

[KenilworthSkyBlue]

To other customers...

Genius insight as ever.

 

[djr8369]

As a business owner, the notion that acquiring new business is harder than retaining existing customers isn't just a rule of thumb, it's fact.

As a business owner you should be able to comprehend that an increased profit margin might outweigh the increased costs of acquiring new customers.

 

[shmmeee]

So you keep saying and I don’t disagree. However, they still have to bring in as much income as possible and reduce losses. Then any profit from player sales has more chance of ending up on the field.

Yes but that’s separate from also putting a team out. King needs to decide if the clubs route to profitability is in the PL or L1 and create a squad accordingly.

 

[Ccfcisparks]

Genius insight as ever.

Its facts though. They only need to sell half the allocated amount of boxes to match the revenue received last year. You say because nobody is renewing we wont sell any at all. Just not fact what so ever.

 

[shmmeee]

As a business owner you should be able to comprehend that an increased profit margin might outweigh the increased costs of acquiring new customers.

CLTV will be significantly higher, so you can afford a high CAQ.

 

[KenilworthSkyBlue]

Its facts though. They only need to sell half the allocated amount of boxes to match the revenue received last year. You say because nobody is renewing we wont sell any at all. Just not fact what so ever.

I've not said that whatsoever....

 

[djr8369]

Yes but that’s separate from also putting a team out. King needs to decide if the clubs route to profitability is in the PL or L1 and create a squad accordingly.

From his comments it seems like he wants to invest a minimal amount to fluke a promotion and parachute payments.

 

[Ccfcisparks]

I've not said that whatsoever....

Ok can you accept it is likely we will sell at least half the boxes.

 

[KenilworthSkyBlue]

As a business owner you should be able to comprehend that an increased profit margin might outweigh the increased costs of acquiring new customers.

Yes, which its why I've long believed it was vital for the club to increase the prices of the boxes as they were priced far too low. I've even written a post on this thread criticising the commercial department for not increasing the prices further last summer.

But there's a limit to which prices can be increased for it to become detrimental and the club have quite obviously exceeded that threshold.

 

[COVKIDSNEVERQUIT]

And the fact we have a squad of about four players right now.

Not going be easy to replicate the same team we had last season.

 

[clint van damme]

So if they sell all the boxes i expect you to make a full apology yes?

Why? His point would still be valid regarding the way its been handled.

 

[djr8369]

Yes, which its why I've long believed it was vital for the club to increase the prices of the boxes as they were priced far too low. I've even written a post on this thread criticising the commercial department for not increasing the prices further last summer.

But there's a limit to which prices can be increased for it to become detrimental and the club have quite obviously exceeded that threshold.

Although it’s a jarring increase we don’t know until we see what sells.

 

[COVKIDSNEVERQUIT]

How are they going to sell all the boxes when the vast majority of existing box holders are outright refusing to renew?

If that happens then I think they will sell them match by match.

 

[fernandopartridge]

There is also a waiting list for the boxes, therefore it would be incorrect to assume that just because existing box holders are not renewing that we won't sell the boxes.

No, there was a waiting list for the boxes based on last year's pricing. You can't see non-renewals are indicative of nothing but rely on a waiting list which is in itself subject to renewal.

 

[clint van damme]

Not going be easy to replicate the same team we had last season.

I think we'll see a return to a more possesion based game more akin the the season we won L1 and parts of last season, (2021 -22).

 

[mmttww]

Genius insight as ever.

I mean... he's right. Prices make it pretty clear the club have totally different customers in mind.

 

[KenilworthSkyBlue]

I mean... he's right. Prices make it pretty clear the club have totally different customers in mind.

I've discussed why that's a problematic strategy in my previous posts. Not repeating myself again.

 

[KenilworthSkyBlue]

If that happens then I think they will sell them match by match.

Yes more than likely. But as stated previously in another post, the match by match sales strategy will only work if the performances on the pitch warrant said sales. Hence why it's better to have boxes purchased for the entirety of the season than the commercial department be forced to sell them on a game by game basis.

 

[COVKIDSNEVERQUIT]

Yes more than likely. But as stated previously in another post, the match by match sales strategy will only be profitable if the performances on the pitch warrant it. Hence why it's better to have boxes purchased for the entirety of the season than the commercial department be forced to sell them on a game by game basis.

Yes of course it would be better to sell out, it is what it is.

 

[mmttww]

I've discussed why that's a problematic strategy in my previous posts. Not repeating myself again.

Don't let simple logic get in the way of you and your mates having a toddler tantrum. Why would they fixate on a set of customers that have been paying a third of what the club think their product is worth?

Not like they've plucked the pricing out of the air - normal for this level - and the boxes were never meant for mates buying together. I'd say the strategy is problematic for you. Probably good for the club.

 

[Grendel]

Don't let simple logic get in the way of you and your mates having a toddler tantrum. Why would they fixate on a set of customers that have been paying a third of what the club think their product is worth?

Not like they've plucked the pricing out of the air - normal for this level - and the boxes were never meant for mates buying together. I'd say the strategy is problematic for you. Probably good for the club.

This is an example of competitor hospitality in a stand alone luxury box

Do we offer this?

Package Includes:

• Three course meal, starter, main course, and dessert
• Executive Box balcony seating
• Tea and coffee available throughout the day on request
• Drinks to be ordered and paid for by card on the day.
• No cash payments.
• Mini savouries at full time
• Official matchday programmes and team sheet

Night-games any kick-off after 5pm the food menu will change to:

• Main course and dessert will be served pre-game
• Sandwiches served at half time
• Mini savouries at full time
• Children’s menu for under 16s available on request (prior to arrival) or children can have the adult menu. The Children’s menu alternates from game to game.

 

[TomRad85]

What most people would like to know:
Whats the wage structure?
Where we at with Hamer?
Will Gyokeres money be reinvested into the squad?

What most people couldn't give a shit about:
Boxes.