Doug King live on air Monday (6 Viewers)

[GIMOC]

Another thing I'd missed is the boxes are also only on sale to existing holders until the 3rd of July so the only boxes currently sold will be repurchases.

but taking bookings already. This is the email the shortlist received

 

---

[Deity]

Emotional? How? It hasn’t impacted me.it’s impacted people I know and these people put money in, sponsored players, games, kits etc… only for them for be told put more money in or we don’t want you anymore. how’s that self interest?

Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?

 

[GIMOC]

Interesting.

Not really. they are taking bookings from the waiting list so the 5 includes the waiting list

 

[GIMOC]

Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?

3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs

 

[skyblu3sk]

Not really. they are taking bookings from the waiting list

Wouldn't be able to call that a sold box though in my view will see if they release those figures at some point.

 

[Grendel]

This is what I don't really understand about his decision making. Fair enough if he had better calibre of corporate partners lined up to fill the boxes but he quite clearly doesn't.

Why then try to alienate his existing customer base when quite clearly he's relying on them to renew for the forthcoming season.

It's incredibly bizarre and I'm just not entirely sure what his expectation was...

Yes I thought he’d got them lined up and this is an eviction notice

 

[GIMOC]

Wouldn't be able to call that a sold box though in my view will see if they release those figures at some point.

Lol are you being serious. they are taking bookings with a 50% deposit. If you work in hospitality you would know that’s a sale

 

[Grendel]

Happy to stand corrected.

Do your friends think the club would be better to continue to have a non competitive playing budget ?

Did it not occur to them that at some point it was likely that the club would stop them securing a box for 1/3rd of the going rate ?

Pricing in a few boxes isn’t really adding to the paying budget

 

[skyblu3sk]

Lol are you being serious. they are taking bookings with a 50% deposit. If you work in hospitality you would know that’s a sale

I don't work in hospitality what I was more thinking was would you shout about having any replacements and risk alienating your current customers even more? Like sod off we don't need you?

 

[Grendel]

The funny thing is if the likes of JLR and Aston Martin were approached they’d demand a discount - in reality they’d never be interested anyway

 

[GIMOC]

I don't work in hospitality what I was more thinking was would you shout about having any replacements and risk alienating your current customers even more? Like sod off we don't need you?

king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.

 

[djr8369]

3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs

In the other thread someone (you?) was arguing corporate brought in a huge amount of money and so customers needs to be looked after! Now it’s peanuts and doesn’t really add to the budget.

 

[skyblu3sk]

king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.

I know he said that but would he push it as far as I'm pre selling your boxes from under you?

 

[Deity]

3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs

That’s fair GIMOC, except the part where they wish to pay half to two thirds of the going rate.

I have been lucky to be in boxes all around the world from World cups, to champions league finals etc …. In my experience they are very often little more than small rectangular meeting rooms with padded seats outside ….

The catering at the CBS is woeful to non existent which doesn’t compare to other clubs but King has said he is trying to fix that.

 

[GIMOC]

In the other thread someone (you?) was arguing corporate brought in a huge amount of money and so customers needs to be looked after! Now it’s peanuts and doesn’t really add to the budget.

I didn’t say corporate brings in loads of money lol. I said customers need to be looked after especially paying the money king wants. the corporate experience is not worth 25k. if they want to sell a corporate package at that price, they need to up the VIP treatment. Until they do that, the uptake won’t be there

 

[djr8369]

The funny thing is if the likes of JLR and Aston Martin were approached they’d demand a discount - in reality they’d never be interested anyway

All the big companies would ask for a discount Id think. I’ll agree though I don’t think it would interest them although JLR are currently looking for novel ways to offer staff perks.

 

[Grendel]

king said in his interview that the waiting list is massive so he believes the uptake is there but that waiting list was based on the old prices.

Its like having a waiting list for a Land Rover Discovery Sport and then getting surprised when you offer a Range Rover Autobiography and they tell you to piss off

 

[GIMOC]

I know he said that but would he push it as far as I'm pre selling your boxes from under you?

well many on the waiting list were already in the boxes so that email was leaked immediately when it was sent out.

 

[GIMOC]

All the big companies would ask for a discount Id think. I’ll agree though I don’t think it would interest them although JLR are currently looking for novel ways to offer staff perks.

Like they did with wasps?

 

[skyblu3sk]

Pricing in a few boxes isn’t really adding to the paying budget

Pay for Hamers increase easily if it came off.

 

[shmmeee]

But we have a 5 year plan?
And what does he consider competitive?
We dont have a lot of room to improve next year without actally getting promoted.

Well yeah and if we wait three years to start it it’ll be an eight year plan.

 

[GIMOC]

Pay for Hamers increase easily if it came off.

The play off final done that for the club

 

[shmmeee]

3 points

1) the max the club can make is an extra 500k which in the grand scheme of things won’t make much difference to the ‘competitive’ playing budget.
2) as stated above. Everyone was expecting a price increase. most expecting to pay between 14k-17k which would have been acceptable.
3) the executive boxes are anything but executive. Hotel room with a table in the middle. Even king admitted it’s not that appealing compared to other clubs

You could salami slice any revenue raising measure like this TBF.

 

[skyblu3sk]

well many on the waiting list were already in the boxes so that email was leaked immediately when it was sent out.

He'd still come out saying it's just in case and he prefers current box holders to stay I bet. Otherwise it would be shite PR.

 

[djr8369]

Like they did with wasps?

Do you mean sponsorship or ticket discounts?

 

[shmmeee]

You literally said if extra revenue is £1 he’s right

So if those revenues come at a greater cost per £1 spent?

If dissatisfied customers walk away and don’t come back?

If any who take this don’t renew?

If having raked in the £25 grand from a few he then has to discount to attract anyone else alienating further the loyal customers now lapsed and also the few who now see themselves ripped off at an inflated price?

I actually assumed he had some businesses lined up to pay this price so I guess I saw some merit if it’s ruthless profiteering . Big businesses are like any other - they budget marketing spend over a period. So are they now running around trying to get some people interested.

Match by match will require logistical planning for catering etc.

Funnily enough I’m sure you pricing theory previously suggested you shouldn’t price against other teams but other events in the area?

it’s supposed to be a 5 year plan so wouldn’t there have been an argument to sign up existing clients on a 3 year package first? The revenue impact actually would be marginal, customers are on board and have a realistic choice.

“if we don’t we can look at pricing” which actually means it’s failed. Premium product discounted like a used car to get punters in as no thought applied to start with and then I assume a reduction to those who’ve forked out so admitting “we ripped you off lads but please come back next year”

Im guessing you’ve never been involved in pricing discussions at a business from this post.

 

[Grendel]

Pay for Hamers increase easily if it came off.

It wouldn’t as it’s not all incremental profit - there’s added costs

What will happen is they try and do individual deals and horse trade on pricing and no one will know what has been sold and what price

 

[clint van damme]

Well yeah and if we wait three years to start it it’ll be an eight year plan.

It's pretty much impossible for us to improve next season without actually getting promoted.
I'm not sure what difference a couple of 100k is going to make?

 

[skyblu3sk]

The play off final done that for the club

So we should just stop trying to increase revenue after that? We could potentially get 3 or 4 players on the type of salary Hamer wants with all the potential increases.

 

[skyblu3sk]

It wouldn’t as it’s not all incremental profit - there’s added costs

What will happen is they try and do individual deals and horse trade on pricing and no one will know what has been sold and what price

I'd imagine profit would be around 50% could be wrong but it's the mark I'd be aiming for.

 

[Finham]

Trying to catch up on this thread is a real come-down after watching the cricket.

 

[Grendel]

Im guessing you’ve never been involved in pricing discussions at a business from this post.

That’s genuinely funny given I do it every day of my life - some of the nonsense you and some others are posting on here makes me think you are all on a GCSE businesses studies course together

 

[djr8369]

It's pretty much impossible for us to improve next season without actually getting promoted.
I'm not sure what difference a couple of 100k is going to make?

Do you think the club should just give up trying to increase income unless it’s an increase of millions?

 

[clint van damme]

Do you think the club should just give up trying to increase income unless it’s an increase of millions?

Read my previous posts and you'll see what I think.

Because you're clearly missing the point I've been trying to make.

 

[Grendel]

Do you think the club should just give up trying to increase income unless it’s an increase of millions?

Well then as season tickets are selling quickly they should have surely charged £100 each more

Now I assume we should double F and B prices, charge £7 for a programme - I mean it’s the fans who need to pay for the budget