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Deleted member 5849
Guest
I do not see why Wasps would want to
Same principle as when SISU bought us. Get us cheap, attempt to improve our profile to a position where something without value has a value. To that extent, you risk losing everything for the something.
In this case, you've got the proper hedge that you've taken over the main competitor for Wasps support (like it or not, they and we *are* fighting for the leisure time of people) so either, if they come to us, they still put cash into the main company, or you can ensure a lack of direct competition. You could even use CCFC to boost Waps' profile... and also that of the stadium. Even though we're at a low level naming, sponsorship... general awareness is easier with a football team.
Plus there's the psycholical angle. Wasps need to embed. Owning a traditional Coventry sporting team can help them do that. They care about the city, see, they are part of the city and it then becomes natural that Wasps are there.
Associate Wasps with CCFC and you also add extra hurdles to the traditional rgby team being able to cast its very long shadow.
Plus you've separated them all out, so if football team or Wasps goes bust, it doesn't affect the other... but if one goes bust, you still have the other for the stadium.