Fleets are buying them, private buyers less so.people want them, it’s just that the supply outweighs demand currently because the market is flooded with “BIK avoidance” EV’s as well as some OEM’s chucking them out the factory and registering them to avoid fines.
Like the X type, XE and XF?I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know
I'd of liked Jaguar to of gone down the BMW/Audi/Mercedes route by mass producing smaller family size models. But heh what do I know
More your hatchback type, Audi A3, BMW 1 seriesLike the X type, XE and XF?
Too competitiveMore your hatchback type, Audi A3, BMW 1 series
I think this is just a gay guy with a regional manager job at Jaguar rather than the mastermind of the whole campaign, but you go and enjoy the pile-on!Here you are the person responsible:
I think this is just a gay guy with a regional manager job at Jaguar rather than the mastermind of the whole campaign, but you go and enjoy the pile-on!
Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?Santino Pietrosanti formerly Director of Strategic Partnerships at JLR completes the leadership team as UK Brand Director, Jaguar. Santino has significant experience of creating and executing brand strategies which will be vital for delivering the Jaguar product vision and strategy for UK clients. The brand directors are set to take on the challenging position of harnessing all four JLR brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification.
Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?
Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.
Absolutely, no doubt they will get the heave ho, or more likely leave to spend more time with their family with a big pay off.
Meanwhile the people who work in the factories will be the one who will suffer.
Rinse and repeat.
Reminds me of a film I have not seen for a long time, O Lucky Man!
Explains everything.Here you are the person responsible:
Yet doesn’t feature anywhere in the press releases announcing the rebrand, and the statement you’ve quoted says he reports to someone else at JLR?
Look, the campaign is naff, and I’m sure this guy had plenty to do with it, but it’s his bosses who are responsible.
They have gone to a Brand Pillar strategy so each of the brands - Land Rover, Range Rover, Discovery and Jaguar have individual structures. In effect he and his team manage the brand strategy for Jaguar. I think Rawdon Glover is the main Jag Director now but he wouldn't know a good strategy if it ran him over. He is a LR aftersales guy.
Then again, neither did Doug King.they didn’t murder anyone …
A cockapoo called Mia? Hell of an exclusive from the Mail!UK News | Breaking news & latest updates | Daily Mail Online
All the latest breaking UK news with in-depth comment and analysis, pictures and videoswww.dailymail.co.uk
A cockapoo called Mia? Hell of an exclusive from the Mail!
UK News | Breaking news & latest updates | Daily Mail Online
All the latest breaking UK news with in-depth comment and analysis, pictures and videoswww.dailymail.co.uk
Her faeces was artfully arranged one morning, inspiring the replacement for the Jaguar badge.Mia probably designed the campaign
The key one being American.That headline
The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'
Not British
Woke
BLM
Gay
Congrats on returning.I have no words
Not when they go out of business, he won"t.Great news,he will get brilliant training at JLR.
The problem is, it's the middle aged folk who have the money to buy these things.why? If people are in jobs and the company makes good money what does it matter?
id stick a dildo on the front of the bonnet if it meant higher profits and another 10% on my pay.
The outcry from this is pretty hilarious. It’s literally people dressed in bright colours? What could possibly set people off so badly?
The target clientele is not middle aged folk sat on Twitter or forums I can guarantee you that.
Congrats on returning.
I get Jaguar moving (further) into low volume, high margin production, but I don't understand why they needed such a dramatic rebrand to do it.
I don't see Audi or BMW moving far away from their heritage to shift their EV offerings.
It's an awful lot of history to ditch, much of it storied and resonant.
As someone who worked there too, and has owned a couple of the classic ones over the years, I think it's a mistake. I guess we'll see.
Neither of those brands are committing an all EV strategy yet. Audi is pretty cagey on the whole thing and not shifting totally until 2033
The problem is, it's the middle aged folk who have the money to buy these things.
This will backfire badly - quite an achievement for a manufacturer with a 100% EV ambition. Especially at a time when many other manufactures are frantically reversing their own EV plans because of cost and lack of demand.
I really do think you are missing the point here, or ignoring the rest of the world. A tiny proportion is expected for the UK market. They don’t care about current or previous Jaguar customers essentially. This is Jaguar only by name.
Ultimately you may well be right but only hindsight will tell. I’m confident that I’ll still be in a job in 5 years irrelevant of the Jaguar brand.
My wife (granted will not be buying one) but said she likes the new logo and was intrigued by the advert.
Yeah agree.
The people that traditionally buy Jaguars are either just not buying them or are dying off.
They need to do something to address that. Whether this is too extreme who knows, but clearly something had to budge.
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