Well they obviously aren’t as desperate as some would like to think.
If we look at the last available accounts which was the COVID season:
Turnover (with no fans) - £11.8 m
If we have the same number of games on Sky I cannot see that changing much. We have 13,500 Season Tickets lets assume at £220 each is near enough £3m
Lets say we have another 6,500 to average 20,000 a game at £20 each so thats 20 * 6500 * 23 = £ 3 million
So next years turnover is £18 million
Wages in the last published accounts were £13 million (a huge YOY hike down to promotion bonuses mainly). That does not include players signed May on or those released but clearly Waghorn, Bidwell, Moore etc will have cost more in wages than the outgoing Biamous - we also had the enhanced terms for Hamer and O Hare and we have signed the guy from Bristol whose on £10k a week there.
Its a conservative assumption to assume that wages at lease all income - at least.
We had player sales positive at £1.8m in the first season back in the Championship
Other costs if we carry those over are I assume £15.7 m less wages so around £2.7m
You add those to the positive sales of players in the COVID season and even with I believe generous assumptions in the clubs favour we are looking at in one season with 20,000 fans a projected loss of £4.5m
Last seasons losses I am sure will be worse along with with the recorded losses in the last published accounts
So perhaps someone can explain to me where the shortfall is coming from without a major asset being sold and only his wages being re-deployed?