But you must be following blindly to stay at the Ricoh without knowing what is going to happen etc?
The current costs of staying at the Ricoh are known by Sisu.
We are only following blindly because they don't let us know for some reason.
In addition we will never know what the long term position is at the Ricoh because Sisu say we are moving out and not integrating with Wasps for the benefit of both clubs.
In reality we are not doing anything for the future other than playing bluff.
In my simple mind the biggest income generation target should be tickets, you can target that without deriving from your core purpose which is being a (successful) football team. You're in a less competitive market than say conferences and exhibitions where there is very little brand loyalty.
They seem to have want us to follow blindly when we have seen no figures on financing the new stadium, what rental we might have to pay on it, and what percentage of incomes we can expect from it. We will continue with our own limited knowledge (guesses) until they put down some firm plans.
In my simple mind the biggest income generation target should be tickets, you can target that without deriving from your core purpose which is being a (successful) football team. You're in a less competitive market than say conferences and exhibitions where there is very little brand loyalty.
To talk of maximising other income streams when your main one isn't performing as it should doesn't address the problem.
So its ok to follow blindly to stay at the Ricoh but not move?
Integrating with Wasps how?
It would be very helpful if the club/owners defined what these other income streams were that they are missing out on and quantified the turnover and net profit derived from each. They must have done just that in order to make their new stadium decision surely? What is it the club doesn't get now that it would get in or because of its own stadium and what is the estimated gain.
On the otherside of that what are the additional costs of course.....
Well, only in as much as the club needs income, to be able to invest in the team, in order to perform better on the pitch. So either supporters take a leap and buy season tickets by their thousands and pack the Ricoh every single week OR the club generates income by other means (or put their hands in their own pockets), so that it can create a team capable of promotion very quickly and hope that success on the pitch equates to bums on seats and shirts sold.
Few that spring to mind off the top of my head:
naming rights - sure we'll be hearing plenty about this when Wasps cash in shortly. With the sort of wage budget we have anything approaching the Ricoh deal of £1m a year would have a massive impact.
f&b - the numbers don't stack up to me, there should be a minimum 30% margin and even that is low and generally only when tied into an uncompetitive supplier agreement (eg: landlords tied into breweries). For a facility like the Ricoh I'd say 50% margin would be the minimum I'd expect. Eitehr the deal with Compass is terrible or something isn't quite as it seems.
other match day revenues - parking springs to mind, sure there's more.
venue hire - obviously dependent on what each ground has in terms of facilities but anything from meeting rooms to conferences to stadium hire for live events and of course the old favourite weddings. Not to mention a lot of those events bring other revenues with them.
Sure there's more. Another way to look at it is what weren't we doing when we were in the Championship, had big crowds and a half decent commercial side to the club including a fully stocked shop on site. When we had all that we will still lacking in revenues compared to other clubs so what were we doing wrong?
I would imagine if you examined every ground in the country you would find that most of them have fairly similar facilities so it shouldn't be too hard to establish what we are missing out on.
Few that spring to mind off the top of my head:
naming rights - sure we'll be hearing plenty about this when Wasps cash in shortly. With the sort of wage budget we have anything approaching the Ricoh deal of £1m a year would have a massive impact.
f&b - the numbers don't stack up to me, there should be a minimum 30% margin and even that is low and generally only when tied into an uncompetitive supplier agreement (eg: landlords tied into breweries). For a facility like the Ricoh I'd say 50% margin would be the minimum I'd expect. Eitehr the deal with Compass is terrible or something isn't quite as it seems.
other match day revenues - parking springs to mind, sure there's more.
venue hire - obviously dependent on what each ground has in terms of facilities but anything from meeting rooms to conferences to stadium hire for live events and of course the old favourite weddings. Not to mention a lot of those events bring other revenues with them.
Sure there's more. Another way to look at it is what weren't we doing when we were in the Championship, had big crowds and a half decent commercial side to the club including a fully stocked shop on site. When we had all that we will still lacking in revenues compared to other clubs so what were we doing wrong?
I would imagine if you examined every ground in the country you would find that most of them have fairly similar facilities so it shouldn't be too hard to establish what we are missing out on.
Ticketing systems, stadium personalisation, pitch, onsite shop, staff ?
I agree with fp earlier when he said the thing that makes the real difference is the sale of tickets. If those are selling well that tends to mean the team is doing well and the other income follows. In the past they could have put their events, conferences etc on, thought outside the box a little more ..... every little counts in our situation surely...... but I cant help thinking they didn't in part because it might give ACL funds and keep ACL stronger than SISU etc wanted.
We can't run a football club properly let alone anything else!
Exactly. Yet some seem to think that building a stadium outside Coventry... will cure all of our ills in one go.
Who thinks that?
I agree about the need for a "home" in order to build the brand and focus attention. Its just a question of whether that can be achieved within the confines of a rental agreement with Wa.... that rugby club. Perhaps if we were generating income from housing/retail/hotel etc independently of our match day revenue we might be in a better position to impose our identity on the stadium.
No one but it sounds good.
Originally Posted by dongonzalos
IMO the sooner they get a bid in for land and a realistic plan together, that seems feasible and plausible. Plonk that in front of wasps so it no longer sounds like hot air. Also put in front of wasps a clear and tempting business plan. That makes it worthwhile for CCFC not leaving. Yet also benefits wasps if CCFC stick around. Get the long term rent deal done.
I assume this is a joke . If they really were going to build (they won't) then get out of the bloody place ASAP.
Who thinks that?
So nobody has said that we would be better off in our own stadium outside Coventry as we will get 365 revenues?
Yes people have said that. What they haven't said is "it will cure all our ills in one go" - no one has said that.
Yes people have said that. What they haven't said is "it will cure all our ills in one go" - no one has said that.
Yes people have said that. What they haven't said is "it will cure all our ills in one go" - no one has said that.
Yes people have said that. What they haven't said is "it will cure all our ills in one go" - no one has said that.
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