While I sort of agree about the owners motives, a bit of long term thinking would tell you that it could end up meaning you have to put more in long term if you take sort term gains now. They saw that soon after taking over after they flogged the family silver for a quick gain and then spent a decade of decline and reducing revenues.
But finance is notoriously short-term thinking and chasing quick profits so it may well be they ignore that warning from history. Even then, the way business is set up these days they're probably not that bothered as if they have to put in loans they can whack a load of interest on top, which then gets bigger as the club can't afford to pay it back. It's a nonsensical way of operating really as the only way those debts which actually get paid is if the club succeeds in promotion (which this doesn't help towards). If they want it back via a sale it's going to be harder and harder as their price goes up but the value of what they're selling hasn't.