Back to being the biggest club in Coventry? (5 Viewers)

[Terry Gibson's perm]

I was randomly on a school website earlier...

That was the sort of thing but a little bit more begging to go, threw the piece of garbage in the recycling so hopefully it will get turned into something more useful like bog roll

 

---

[italiahorse]

I was randomly on a school website earlier...

As everybody does :claping hands:

 

[italiahorse]

It's interesting that certain hypocrites decide to ignore this despite their anger at the claims that sisu handed out free in Northampton.

Who would really be bothered about free tickets in Northampton ?
Sisu would be as they they tried to make out CCFC fans were going in numbers, but who else ?

Still can't see why Wasps giving tickets away is creating so much upset on here.

 

[Nick]

Who would really be bothered about free tickets in Northampton ?

Is that a serious question? Seems like you were....

All is good though, these lads have been given some free tickets to boost the attendance on what will be the lowest attendance ever.
After this game SISU can say they did the right thing, but lads don't expect any free tickets for any of the better attended games.
Manipulation or what ?

Giving tickets to someone who normally does not get them is boosting attendances to suit there ends regardless of how deserving they are.

 

[italiahorse]

Is that a serious question? Seems like you were....

But who is really bothered ?

 

[ranstone]

Still can't see why Wasps giving tickets away is creating so much upset on here.

(My Wasps Google alert has sounded again )

Agreed - whats the issue with selling tickets cheap? Clearly not many with a business brain on here ! ..... A £1 or free ticket will potentially generate income from parking (although not necessarily to the Ricoh ), drinks, food, ticket for another game, club shop purchases etc etc etc. I don't believe for one second that CCFC dont give away tickets or offer incentives to less popular games, would be dull not to !

 

[fernandopartridge]

Is that a serious question? Seems like you were....

Like taking sweets from a baby

 

[Nick]

(My Wasps Google alert has sounded again )

Agreed - whats the issue with selling tickets cheap? Clearly not many with a business brain on here ! ..... A £1 or free ticket will potentially generate income from parking (although not necessarily to the Ricoh ), drinks, food, ticket for another game, club shop purchases etc etc etc. I don't believe for one second that CCFC dont give away tickets or offer incentives to less popular games, would be dull not to !

Have a read back at how angry people got when apparently CCFC gave tickets away at Sixfields..

It is just another point to show how hypocritical people can be when you just switch CCFC or Wasps around and their views change massively.

 

[Nick]

But who is really bothered ?

Well, you were for starters and a fair few other people... There were posts all the time about somebodys 5th cousin who's kid once walked through Northampton getting offered free tickets.

 

[ranstone]

Have a read back at how angry people got when apparently CCFC gave tickets away at Sixfields..

It is just another point to show how hypocritical people can be when you just switch CCFC or Wasps around and their views change massively.

Fair enough will do ..... I can see your point if that's the case ...... although perhaps that's a different issue to some slating Wasps for doing it ? from a business perspective its a sound thing to do (and I don't mean simply to swell the attendance figures).

 

[Grendel]

Fair enough will do ..... I can see your point if that's the case ...... although perhaps that's a different issue to some slating Wasps for doing it ? from a business perspective its a sound thing to do (and I don't mean simply to swell the attendance figures).

It's brand devaluation. It is saying to the consumer that the value of the product offering is worthless.

It creates expectation in the consumers mind that this is the true value of the product offering.

You clearly know little about brand values and the importance of creating a brand value that encourages the consumer to believe they get value for money. Top brands in any industry do not lower their pricing model - only those at the lower end do so.

It's clear you have no understanding of this.

 

[ranstone]

It's brand devaluation. It is saying to the consumer that the value of the product offering is worthless.

It creates expectation in the consumers mind that this is the true value of the product offering.

You clearly know little about brand values and the importance of creating a brand value that encourages the consumer to believe they get value for money. Top brands in any industry do not lower their pricing model - only those at the lower end do so.

It's clear you have no understanding of this.

Its clear you have no understanding of what I know or what I do for a living Sounds like you have quoted that from a textbook or an internet search.

In the context of Rugby give me an example of a 'top brand' that you refer to if Wasps are at the lower end ?

High end brands in many (most) industries lower their prices or offer deals to get sales, attract customers and ultimately make money (isn't that the goal of any business ?) Of course the way that is done differs from business to business.

BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ? No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.

You contradict yourself slightly by saying ".... the importance of creating a brand value that encourages the consumer to believe they get value for money" and then go on to say that top brands don't lower their prices ..... surely "Buy one get one for a £1 " is value for money to a customer ?

You wont agree I'm sure because your one eyed anti-Wasps stance taints your view.

With no disrespect I think you are the one who has no understanding (or perhaps don't want to understand)

 

[Nick]

But you aren't a wasps fan, at all

 

[ranstone]

But you aren't a wasps fan, at all

No I'd say exactly the same if it was CCFC or any other sports team playing in a 32,000 seat stadium giving cheap tickets and deals on less popular games.

I now have local interests and that's why the whole situation is of interest to me rather than currently the actual Sports or teams themselves.

I just find it amusing when people trot out ill informed nonsense based on zero facts.

 

[BackRoomRummermill]

No I'd say exactly the same if it was CCFC or any other sports team playing in a 32,000 seat stadium giving cheap tickets and deals on less popular games.

I now have local interests and that's why the whole situation is of interest to me rather than currently the actual Sports or teams themselves.

I just find it amusing when people trot out ill informed nonsense based on zero facts.

Your last para about sums up many posters on here, the amusing part is they replicate other people's posts.

 

[skybluetony176]

Its clear you have no understanding of what I know or what I do for a living Sounds like you have quoted that from a textbook or an internet search.

In the context of Rugby give me an example of a 'top brand' that you refer to if Wasps are at the lower end ?

High end brands in many (most) industries lower their prices or offer deals to get sales, attract customers and ultimately make money (isn't that the goal of any business ?) Of course the way that is done differs from business to business.

BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ? No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.

You contradict yourself slightly by saying ".... the importance of creating a brand value that encourages the consumer to believe they get value for money" and then go on to say that top brands don't lower their prices ..... surely "Buy one get one for a £1 " is value for money to a customer ?

You wont agree I'm sure because your one eyed anti-Wasps stance taints your view.

With no disrespect I think you are the one who has no understanding (or perhaps don't want to understand)

I have a friend who's a paramedic and has just purchased a brand spanking new jaguar because JLR have a discount scheme for the ambulance service. May even extend into other civil servant professions for all I know. Funnily enough they don't get one from Lada. BMW was also on the list I believe. But top brand's in industry don't do that.

 

[Sick Boy]

So the London franchise are now the equivalent of BMW in the rugby world, right.

Yet again, italia is shown up for the hypocrite he is and Tony as a brown nosing bore desperate to put down ccfc.

 

[Grendel]

I have a friend who's a paramedic and has just purchased a brand spanking new jaguar because JLR have a discount scheme for the ambulance service. May even extend into other civil servant professions for all I know. Funnily enough they don't get one from Lada. BMW was also on the list I believe. But top brand's in industry don't do that.

Out of interest why do you think that statement is relevant to anything I actually said?

 

[skybluetony176]

So the London franchise are now the equivalent of BMW in the rugby world, right.

Yet again, italia is shown up for the hypocrite he is and Tony as a brown nosing bore desperate to put down ccfc.

You really do have shit for brains. I having put CCFC down, just laughing at your beloved bullshitting while trying to sound intelligent to prove a point that really isn't worth providing in the first place.

 

[skybluetony176]

Out of interest why do you think that statement is relevant to anything I actually said?

JLR and BMW are at the top end of their market and despite your bullshit they discount.

 

[Grendel]

JLR and BMW are at the top end of their market and despite your bullshit they discount.

Again please explain to me what relevance that has to what I said?

Did yuh not understand the point I was making?

Here's a clue - it's not about discounting at the point of retail.

 

[Grendel]

Its clear you have no understanding of what I know or what I do for a living Sounds like you have quoted that from a textbook or an internet search.

In the context of Rugby give me an example of a 'top brand' that you refer to if Wasps are at the lower end ?

High end brands in many (most) industries lower their prices or offer deals to get sales, attract customers and ultimately make money (isn't that the goal of any business ?) Of course the way that is done differs from business to business.

BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ? No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.

You contradict yourself slightly by saying ".... the importance of creating a brand value that encourages the consumer to believe they get value for money" and then go on to say that top brands don't lower their prices ..... surely "Buy one get one for a £1 " is value for money to a customer ?

You wont agree I'm sure because your one eyed anti-Wasps stance taints your view.

With no disrespect I think you are the one who has no understanding (or perhaps don't want to understand)

Clearly you haven't understood a word I said. I am referring to communication strategy primarily and how a premium brand communicates itself.

Wasps in their media activity clearly portray themselves as a premium experience - the richest club in the world blah blah blah.

You say wasps are targeting cheaper games but actually the consumer will perceive it as buying a ticket for the premium game at half price. We are told these big games are similar to premier league football games - I doubt deals would be tied into a Chelsea vs man city game would it?

You clearly are an expert in the field of the motor industry so perhaps you would be kind enough to post an advert on here that shows such behaviour that you describe. All I can see are adverts that promote the values of those particular brands from the manufacturer - or adverts that offer cost of ownership security.

Your discount I would guess is because you work in a supplier or an area they want to influence. That is targeted marketing and you would in your position be seen as a brand advocate. This will not be available to all. From a professional interest perspective is the 20% on all products and can you still take advantage of special BMW finance offers?

 

[olderskyblue]

Clearly you haven't understood a word I said. I am referring to communication strategy primarily and how a premium brand communicates itself.

Wasps in their media activity clearly portray themselves as a premium experience - the richest club in the world blah blah blah.

You say wasps are targeting cheaper games but actually the consumer will perceive it as buying a ticket for the premium game at half price. We are told these big games are similar to premier league football games - I doubt deals would be tied into a Chelsea vs man city game would it?

You clearly are an expert in the field of the motor industry so perhaps you would be kind enough to post an advert on here that shows such behaviour that you describe. All I can see are adverts that promote the values of those particular brands from the manufacturer - or adverts that offer cost of ownership security.

Your discount I would guess is because you work in a supplier or an area they want to influence. That is targeted marketing and you would in your position be seen as a brand advocate. This will not be available to all. From a professional interest perspective is the 20% on all products and can you still take advantage of special BMW finance offers?

I recall a premium brand that started to make vehicles that were attainable by the masses, and not just those with lots of money. They got a lot of stick for doing that, accused of devaluing the brand name etc, but eventually, it saved them from going bust, and now they are doing very well. Out of interest, were you part of that Communication strategy at the time? If so, what was it like from the inside?

 

[italiahorse]

It's brand devaluation. It is saying to the consumer that the value of the product offering is worthless.

It creates expectation in the consumers mind that this is the true value of the product offering.

You clearly know little about brand values and the importance of creating a brand value that encourages the consumer to believe they get value for money. Top brands in any industry do not lower their pricing model - only those at the lower end do so.

It's clear you have no understanding of this.

It's clear you don't.

Surely it's all about depends on maximising of incomes and future incomes ?
Giving tickets away, particularly to school children, has 3 obvious benefits.

One, it encourages future incomes as it gets them interested in something they may not try at full cost.
Two, it provides an income stream via food/beverage so it is a loss leader.
Three, whilst there are so many spare seats available you might as well use them.

We all have limited access to free/discounted tickets and they are fine for the occasional matches.
But once you get a taste and want to become part of it, searching down free tickets is something you move away from.

Contrary to whats being put out here, the availability of these tickets is not a guarantee of getting one.

Hopefully CCFC are doing the same although access to incomes may remove one of the reasons.

Yes, it is different to Northampton, where Sisu were trying to fill the stadium to try and convince fans that Northampton was working and therefore encourage paying customers.
Fortunately fans did not fall for it and the team were forced back.

 

[italiahorse]

Have a read back at how angry people got when apparently CCFC gave tickets away at Sixfields..

It is just another point to show how hypocritical people can be when you just switch CCFC or Wasps around and their views change massively.

Why do you think Sisu gave away free tickets to Northampton locals ?

Certainly was not to encourage them to become future fans or other incomes. (Wasps reasons)

I suggest that Sisu needed to give the impression that Northampton was working and to trick CCFC fans into getting over there.
Fortunately we never believed it and staying away forced the team back.

 

[Nick]

Why do you think Sisu gave away free tickets to Northampton locals ?

Certainly was not to encourage them to become future fans or other incomes. (Wasps reasons)

I suggest that Sisu needed to give the impression that Northampton was working and to trick CCFC fans into getting over there.
Fortunately we never believed it and staying away forced the team back.

I thought nobody was bothered?

The issue is, you throw things out there forgetting things that have been said before...

 

[chiefdave]

BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ?

I have a friend who's a paramedic and has just purchased a brand spanking new jaguar because JLR have a discount scheme for the ambulance service. May even extend into other civil servant professions for all I know. Funnily enough they don't get one from Lada. BMW was also on the list I believe. But top brand's in industry don't do that.

How is this anything like what Wasps are doing? For a start nobody expects to pay full list price for a new car. And thats before you consider the discount levels. You're comparing a 20% discount on a new car (which in reality will be a lower % as I would imagine it is discounted from list price) to a 90% discount being offered by Wasps - or 45% discount for 2 games if you prefer to look at it that way.

No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.

Again, nothing like Wasps. They have a sale to clear stock that has remained unsold at full price that they want to get rid of.

But once you get a taste and want to become part of it, searching down free tickets is something you move away from.

Any evidence to back that up? All i can see is the offers being repeated over and over again and things being done to entice people to the ground (free beer, subsidised trains, firework displays, live bands etc). No business is throwing money away on continued offers and 'added value' if their marketing strategy has worked and people are prepared to pay full price.

Why do you think Sisu gave away free tickets to Northampton locals ?

Certainly was not to encourage them to become future fans or other incomes.

This is quite funny really. SISU move the club and give away free tickets in Northampton and its part of some dastardly scheme to try and trick us. Wasps move the club and give away free tickets and you hail them as marketing geniuses!

 

[ranstone]

Clearly you haven't understood a word I said. I am referring to communication strategy primarily and how a premium brand communicates itself.

Perhaps your communication strategy wasn't good enough in your first post ...... you were talking about pricing I quote "Top brands in any industry do not lower their pricing model - only those at the lower end do so."

Wasps in their media activity clearly portray themselves as a premium experience - the richest club in the world blah blah blah.

How does offering school kids cheap tickets alter that ? (or selected targeted customers from local companies)

You say wasps are targeting cheaper games but actually the consumer will perceive it as buying a ticket for the premium game at half price. We are told these big games are similar to premier league football games - I doubt deals would be tied into a Chelsea vs man city game would it?

I don't think I said targeted cheaper games ? I mentioned less popular games in an earlier post. You are absolutely right I doubt you would get deals on a game between Chelsea and Man City (although I know for certain they give tickets to the local community) in the same way I doubt you would get a ticket for a £1 to watch Wasps v Tigers or Wasps v Toulon (I'm sure someone will come back and say "my mate works at XYZ company and gets free tickets every game ..... really ? )

You clearly are an expert in the field of the motor industry so perhaps you would be kind enough to post an advert on here that shows such behavior that you describe. All I can see are adverts that promote the values of those particular brands from the manufacturer - or adverts that offer cost of ownership security.

I'm not an expert in the motor industry, I'm a consumer who buys cars for myself and my family and I always look for a good deal in the same way many of us do. I don't need to show you an advert, there are plenty if you are looking to buy a car but as many of us know I can walk into any car showroom and get a discount (whether or not I have access to discount schemes)

Your discount I would guess is because you work in a supplier or an area they want to influence. That is targeted marketing and you would in your position be seen as a brand advocate. This will not be available to all. From a professional interest perspective is the 20% on all products and can you still take advantage of special BMW finance offers?

My work is completely unrelated to BMW or the motor industry but yes I agree my profession is targeted along with many other professions to attract me to buy a BMW rather than another premium brand. But when I get that discount and buy a cheaper car I don't sit there thinking what a crap brand it is because they have lowered their price, I actually think the opposite, hence why I always buy a BMW for an unbeatable deal. (to answer your question about finance and prices, yes the 20% applies to most of the range and minis (a couple of exceptions) I either get the public rate matched if there is a good offer in that particular quarter or its lowered if there is no offer which is rare as there are always generally finance offers)

By targeting school kids (or from previous posts I understand local companies/community groups) my guess is that Wasps are targeting those people to get them interested and gradually increase their following, personally I cant see what's wrong with that ?

In spectator sports the brand could be judged by what happens on the pitch and what the experience is like at the venue NOT whether or not tickets are discounted.

I'm not pro Wasps I just see things for what they are ....... many of you have your reasons for a dislike of Wasps which I respect but that doesn't mean that everything they do is wrong or with an ill intention.

 

[ranstone]

How is this anything like what Wasps are doing? For a start nobody expects to pay full list price for a new car. And thats before you consider the discount levels. You're comparing a 20% discount on a new car (which in reality will be a lower % as I would imagine it is discounted from list price) to a 90% discount being offered by Wasps - or 45% discount for 2 games if you prefer to look at it that way.



Again, nothing like Wasps. They have a sale to clear stock that has remained unsold at full price that they want to get rid of.



Any evidence to back that up? All i can see is the offers being repeated over and over again and things being done to entice people to the ground (free beer, subsidised trains, firework displays, live bands etc). No business is throwing money away on continued offers and 'added value' if their marketing strategy has worked and people are prepared to pay full price.



This is quite funny really. SISU move the club and give away free tickets in Northampton and its part of some dastardly scheme to try and trick us. Wasps move the club and give away free tickets and you hail them as marketing geniuses!

I agree its nothing like Wasps business ........... it was in response and giving examples to this (below)

Top brands in any industry do not lower their pricing model - only those at the lower end do so.

 

[Nick]

I'm not pro Wasps I just see things for what they are ....... many of you have your reasons for a dislike of Wasps which I respect but that doesn't mean that everything they do is wrong or with an ill intention.

Quit with the bullshit.... You are a Wasps fan so of course you are pro Wasps.

 

[chiefdave]

You are absolutely right I doubt you would get deals on a game between Chelsea and Man City (although I know for certain they give tickets to the local community) in the same way I doubt you would get a ticket for a £1 to watch Wasps v Tigers or Wasps v Toulon

But Wasps v Leicester is supposed to be the huge local derby that will easily pull over 30K. That is the equivalent of Man Utd v Man City isn't it? Its the exact opposite of what football clubs do. They will take a less popular game, say an FA Cup game against lower division opposition, and say if you buy a ticket to this game you get priority on a bigger game at full price. This offer is basically giving you Leicester tickets at half price.

 

[ranstone]

Quit with the bullshit.... You are a Wasps fan so of course you are pro Wasps.

If you say so ! but you are wrong

 

[skybluetony176]

Again please explain to me what relevance that has to what I said?

Did yuh not understand the point I was making?

Here's a clue - it's not about discounting at the point of retail.

Look. You clearly copy and pasted something from the internet, added your own improvised generalisation on to it and most likely missed the point of what you copied and pasted in the first place and with what you added made it complete bullshit for which you've been called out on. Man up and deal with it instead of continuing with your charade.

 

[ranstone]

But Wasps v Leicester is supposed to be the huge local derby that will easily pull over 30K. That is the equivalent of Man Utd v Man City isn't it? Its the exact opposite of what football clubs do. They will take a less popular game, say an FA Cup game against lower division opposition, and say if you buy a ticket to this game you get priority on a bigger game at full price. This offer is basically giving you Leicester tickets at half price.

Every football club ? ......... its a different way of selling tickets that's all ........ you could look at it another way that people pay full price for tigers and then pay £1 for game they wouldn't otherwise come to thereby increasing income by £1

 

[Nick]

If you say so ! but you are wrong

Of course I am .

So are you going to come clean either on here or in a PM about why you post if you aren't a fan of Wasps and if there have been other accounts?