Why aren't we doing more to attract supporters ? Package deals , family deals , kids for a quid ,etc,etc
Look at how full the place was for our return when it was £10 a ticket , then the very next game it was back to the usual £25+ , such shortsighted thinking
But that wouldn't be a realistic business strategy though, and that is what this is.There are base costs with the tickets, but even removing those costs for simplicity, lets say if its £10 a ticket, less VAT that's £8 per ticket, removing all other variables, kids tickets etc etc.
At the £22 mark (which i think is standard area?) that becomes £17.60.
So if you have an average gate last year of 12k, that totals to £211,200. In order to make that from the £10/ticket games we would need 26,400 gates every week.
Add that to the season ticket sales, match packages etc. Suddenly its not realistic.
I know the numbers are all vague and don't account for a lot of variables but you get the picture. The idea was to bring in a bulk of people, with the aim to keep as many as possible, common business tactic used universally. Low rate for new sign-ups, new members, etc, then back to normal prices once you are an existing customer.
Unfortunately this is a business, SISU are running a business which they have to find a way to keep stable.