I think people are confusing the feel good factor of the team doing well (without major investment) and a change in business objective for SISU. I just do not see it myself
The football business has been left to stand on its own two feet, and that is what it has done. Effectively SISU have become passive owners and a bank of last resort. That said it is still SISU that control the purse strings. If the team is doing well, even funding itself, what is the incentive to invest more, to change direction. Their objectives have always been to get the best for their investors and that's not necessarily the same as best for CCFC, the major return is not in the financing of CCFC through the divisions - it costs to do that particularly through the Championship, and most teams are disappointed most seasons and deeper in debt
L2 with our turnover we were in a good position to achieve. L1 with momentum it is possible to do well on a modest budget (eg Burton). Championship that's when wages will really increase just to compete and that largely means bigger debts.
Have they got more to invest in the first place? It suits them for the light to be on the team, MR & Boddy, and clearly some of that has reflected on SISU for some people. Other than SISU & Fisher staying largely in the background what have they done that has actually changed?
I am just going to enjoy a little bit of CCFC success and my own opinion is that has had little to do with anything SISU have actively done. Saying "you live within budget" is easy for them it is no great change of direction. It is normal prudent business practice
As someone else said, when the team do well the pressure and spotlight are off SISU - doesn't mean they have changed anything