Say what you want about Johnson but he knows how to play to his audience. His speech was streets ahead of Starmers.
While there was little substance in it, same could be said of Starmers, he gives people the soundbites they want. As we all know nobody, especially the media, has any interest in going past soundbites and pushing for any detail or checking the validity of the claims he throws about.
Haven't seen Starmer's so can't comment on the quality or content of it, but Johnson's was appalling.
The problem is, as you point out, that it's the kind of appalling that many people fall for. Absolutely no substance or policy, just waffle and soundbites.
He governs by soundbite, telling the people what they want to hear, then moving onto the next soundbite before people start questio