Season Tickets!!! (31 Viewers)

GIMOC

Well-Known Member
Why are so many people kicking off about this?

We’ve literally just lost a playoff final and our opponents haven’t released their ST either. In fact, with PL package we’ve sold more.

Our demand will be roughly the same if the ST went on sale in March or June.

luton released season tickets middle of May. so not sure that argument holds - Luton Town FC | Season Ticket Prices
 

samccov1987

Well-Known Member
The longer it goes on the more odd it becomes. Call me cynical but is it a deliberate ploy to shorten the early bird period then force people to pay full whack?

No reason they couldn’t have put renewals on sale and the fact they haven’t suggests something is going on behind the scenes.
 

Skyblueweeman

Well-Known Member
anyone with a business sense and know how will tell you, you attract business when the going is good. the premier package proved that. as soon as the 5k target was hit, release the remainder season tickets immediately. I agree the vast majority who want a season ticket will wait but I would say a fair few who would have got season tickets 2 weeks won’t now.

Yeah, I get that - running my own business and all that.

But if someone wanted a season ticket two weeks ago, they're likely to want a season ticket in two weeks time.

If they don't, they don't. There'll be people who may not have wanted one a couple of weeks ago for whatever reason but will do in two weeks time.

The delay won't have too much of an impact on final numbers. I do agree with Saddlebrains though that it would be better to have a sense of finances earlier from a planning point of view.
 

GaryMabbuttsLeftKnee

Well-Known Member
Do you ir do you not agree that its a shambles that in June corporate and normal ST's are not available?
I personally don't think it's as bad as you have made out but it isn't a good look. I think the worst aspect of it all is that those in boxes haven't even been given a renewal price yet, let alone the opportunity to secure it.
 

Bertola

Well-Known Member
It's not a huge deal, but when the chairman and owner comes out saying that fans need to join him on their journey and states that the club needs revenue from them, then its not a good look.

People may have disposable cash and able to save it away for when they do, but others will have families wanting holidays, or their car may start playing up, or a home appliance may go... Get the money in as soon as you can
 

ceetee

Well-Known Member
The longer it goes on the more odd it becomes. Call me cynical but is it a deliberate ploy to shorten the early bird period then force people to pay full whack?

No reason they couldn’t have put renewals on sale and the fact they haven’t suggests something is going on behind the scenes
Since everyone is seemingly gagging to buy immediately, presumably we don't need a long early bird period
 

Mucca Mad Boys

Well-Known Member
Yeah, I get that - running my own business and all that.

But if someone wanted a season ticket two weeks ago, they're likely to want a season ticket in two weeks time.

If they don't, they don't. There'll be people who may not have wanted one a couple of weeks ago for whatever reason but will do in two weeks time.

The delay won't have too much of an impact on final numbers. I do agree with Saddlebrains though that it would be better to have a sense of finances earlier from a planning point of view.

Agreed and to be perfectly frank, the product sells itself when it comes to football. We’re a club on the up and we really ought to sell more STs than last season given the upwards trajectory we’re on.

Too many fans have the same mindset as we did when we were shit.
 

Flying Fokker

Well-Known Member
Agreed and to be perfectly frank, the product sells itself when it comes to football. We’re a club on the up and we really ought to sell more STs than last season given the upwards trajectory we’re on.

Too many fans have the same mindset as we did when we were shit.
That with a cost of living crisis!
 

Sky_Blue_Dreamer

Well-Known Member
the two issues are getting confused, the delay and what impact it will have.

the delay- not ideal, something is obviously being thrashed out, but it’s not a ‘shambles’ and doesn’t make us ‘tinpot’ and all that silly talk & having tantrums

the impact- will be minimal, people will get one or they won’t and the delay won’t change that too much.
Maybe the impact will be minimal but, as you keep saying, if DK is about maximising revenue then if even one person who would have bought a ST a week or two ago if they had been on sale while riding the crest of the PO wave now won't buy one, we have, by definition, failed to maximise revenue.

Yes, those that regularly get season tickets etc. will wait to buy. But that's not where the potential issue rises. It's those that are not regulars that we've failed to capture while their interest was piqued.

You are disagreeing with your own statement. You can't want to maximise revenue AND delay putting the product on sale while interest is high. Either DK wants to maximise revenue, in which case tickets should have been on sale when interest was at its peak, or he's fine with the delays and missing out on some sales and thus not focused on maximising revenue. It's one or the other.
 

Sky_Blue_Dreamer

Well-Known Member
Why are so many people kicking off about this?

We’ve literally just lost a playoff final and our opponents haven’t released their ST either. In fact, with PL package we’ve sold more.

Our demand will be roughly the same if the ST went on sale in March or June.
It's because the poster says DK is delaying putting tickets on sale in order to maximise revenue, which makes absolutely zero sense.
 

Sky_Blue_Dreamer

Well-Known Member
Yeah, I get that - running my own business and all that.

But if someone wanted a season ticket two weeks ago, they're likely to want a season ticket in two weeks time.

If they don't, they don't. There'll be people who may not have wanted one a couple of weeks ago for whatever reason but will do in two weeks time.

The delay won't have too much of an impact on final numbers. I do agree with Saddlebrains though that it would be better to have a sense of finances earlier from a planning point of view.
One the whole I agree that impact will be minimal, but the argument being put forward that it's about maximising revenue is nonsense because if even one person who, swept up in PO mania, would have bought a ST on impulse and now, having had time to think more rationally, won't, then we have by definition failed to maximise revenue.

Personally I don't think that is the reason for the delay, but if it's being put forward as a theory I'm going to point out the holes in the argument.
 

croatskyblue

Well-Known Member
Maybe the impact will be minimal but, as you keep saying, if DK is about maximising revenue then if even one person who would have bought a ST a week or two ago if they had been on sale while riding the crest of the PO wave now won't buy one, we have, by definition, failed to maximise revenue.

Yes, those that regularly get season tickets etc. will wait to buy. But that's not where the potential issue rises. It's those that are not regulars that we've failed to capture while their interest was piqued.

You are disagreeing with your own statement. You can't want to maximise revenue AND delay putting the product on sale while interest is high. Either DK wants to maximise revenue, in which case tickets should have been on sale when interest was at its peak, or he's fine with the delays and missing out on some sales and thus not focused on maximising revenue. It's one or the other.

no impact to revenue when people who want to buy will buy anyway. Take it easy, it’s not the massive catastrophe you are saying it is
 

croatskyblue

Well-Known Member
One the whole I agree that impact will be minimal, but the argument being put forward that it's about maximising revenue is nonsense because if even one person who, swept up in PO mania, would have bought a ST on impulse and now, having had time to think more rationally, won't, then we have by definition failed to maximise revenue.

Personally I don't think that is the reason for the delay, but if it's being put forward as a theory I'm going to point out the holes in the argument.

who is saying that the delay is because the club wants to maximise revenue?

the delay is some kind of mess up or deliberations going on, and it’s not going to have any significant impact, it’s not hard to understand
 

Mucca Mad Boys

Well-Known Member
It's because the poster says DK is delaying putting tickets on sale in order to maximise revenue, which makes absolutely zero sense.
I doubt he is delaying that on purpose. There’s logistical challenges.

First, sorting out the playoff semis and final tickets given the large demand. Secondly, dealing with the PL packages too - the club have been at work already.

For example, the concerts at the CBS causing closures at the ticketing office is probably a factor. Events being held before and after. Allowing online sales only would likely cause issues. Or, imagine if they had been available and then made unavailable with the ticket office closures - that’d be more shambolic in my mind.

Again, Luton are in the same boat and their ST prices haven’t been announced yet either. Meanwhile, we’ve sold 5,000 PL packages.
 

hill83

Well-Known Member

There’s always some little thing though. And they could have let people know sooner. They remind me of someone always coming up with excuses for days off or being late. Even now it’s ‘expected’. Hope this is the last of this and King sorts it out for good.
 

theferret

Well-Known Member
I doubt he is delaying that on purpose. There’s logistical challenges.

First, sorting out the playoff semis and final tickets given the large demand. Secondly, dealing with the PL packages too - the club have been at work already.

For example, the concerts at the CBS causing closures at the ticketing office is probably a factor. Events being held before and after. Allowing online sales only would likely cause issues. Or, imagine if they had been available and then made unavailable with the ticket office closures - that’d be more shambolic in my mind.

Again, Luton are in the same boat and their ST prices haven’t been announced yet either. Meanwhile, we’ve sold 5,000 PL packages.

You seem to have posted that after the club have just confirmed that the delays have absolutely nothing to do with anything you have mentioned there.

And why continue to mention Luton, they are a PL club with a ground already sold out with ST holders. Why not mention Sunderland who have been selling from February?
 

Sky_Blue_Dreamer

Well-Known Member
no impact to revenue when people who want to buy will buy anyway. Take it easy, it’s not the massive catastrophe you are saying it is
Are you not getting the point I'm making. It's not about those that will buy anyway. It's about those that aren't automatically going to buy one, but could have been convinced a week or two ago to buy and now that the fever has died down will not. They will now not be buying and so that's revenue we have missed out on. If we'd got promoted it wouldn't have mattered in the slightest in terms of overall revenue if we'd upped prices a bit. So just get them on sale at the price stated and get those impulse sales in the till while you have the opportunity.

I don't think it will make a big difference over all, but you are the one saying it's about revenue maximisation. So which is it - profit maximisation or having little effect?
 

Mucca Mad Boys

Well-Known Member
You seem to have posted that after the club have just confirmed that the delays have absolutely nothing to do with anything you have mentioned there.

And why continue to mention Luton, they are a PL club with a ground already sold out with ST holders. Why not mention Sunderland who have been selling from February?
I haven’t read the club website, but it’s obvious stuff and people are fretting about it all. If our ticket office is closed, we can’t really sell tickets, can we?

We didn’t have a ground confirmed to play in next season until the 28th April when the deal was announced. Which is why references to the likes of Sunderland is irrelevant to us - they had a ground to sell tickets for.

I imagine next season, we’ll be selling ST a lot earlier.
 

Sky Blue Pete

Well-Known Member
There’s always some little thing though. And they could have let people know sooner. They remind me of someone always coming up with excuses for days off or being late. Even now it’s ‘expected’. Hope this is the last of this and King sorts it out for good.
He’ll certainly make a decision whether anyone will agree with it who knows?
 

croatskyblue

Well-Known Member
I don't think it will make a big difference over all, but you are the one saying it's about revenue maximisation. So which is it - profit maximisation or having little effect?

It doesn’t seem to be sinking in here so I’ll say it very clearly

I have not said the delay is because we are trying to maximise revenue

There are two issues here

1. Why the delay? I have no idea
2. What impact will it have? I’d say very little
 

theferret

Well-Known Member
Are you not getting the point I'm making. It's not about those that will buy anyway. It's about those that aren't automatically going to buy one, but could have been convinced a week or two ago to buy and now that the fever has died down will not. They will now not be buying and so that's revenue we have missed out on. If we'd got promoted it wouldn't have mattered in the slightest in terms of overall revenue if we'd upped prices a bit. So just get them on sale at the price stated and get those impulse sales in the till while you have the opportunity.

I don't think it will make a big difference over all, but you are the one saying it's about revenue maximisation. So which is it - profit maximisation or having little effect?

You're wasting your breath I think. There are people who genuinely believe there are no factors whatsoever that influence the buying decisions people make. Anyone employed in sales or marketing should quit now, you're not needed. And DK, please stop advertising STs on billboards around Coventry, pointless. And whatever you do, don't send out letters to non-renewing season ticket holders, you won't sway anyone. And this short sales window, reduce it further, make it one week and reduce staff costs, it will make no difference because if you want one, you get one...
 

Sky_Blue_Dreamer

Well-Known Member
who is saying that the delay is because the club wants to maximise revenue?

the delay is some kind of mess up or deliberations going on, and it’s not going to have any significant impact, it’s not hard to understand


That’s probably because King is changing the culture to one of maximising revenue instead of just trying to get as many people in as possible, which is hard.

there isn’t a single business around that doesn’t run on projections & plan based on those instead of just ‘waiting to see what happens’ a few months down the line.
and?

The aim is still to get as much revenue as possible.

wrong again. Like it or not, the club is trying to get more money in, not keep people happy. They will say the right things of course but the aim is to get revenue as high as possible, and if that pisses people off then within reason so be it
 

theferret

Well-Known Member
I haven’t read the club website, but it’s obvious stuff and people are fretting about it all. If our ticket office is closed, we can’t really sell tickets, can we?

We didn’t have a ground confirmed to play in next season until the 28th April when the deal was announced. Which is why references to the likes of Sunderland is irrelevant to us - they had a ground to sell tickets for.

I imagine next season, we’ll be selling ST a lot earlier.

I get the point about the ground, but the club have just explained the reason for the delay, I'm not sure what your point is? The ticket office being closed for 1 day this week is irrelevant.

Sounds to me the club are thoroughly pissed off with the delays but are now balls deep in this switch of merchant services provider so have to see it through.
 

Mucca Mad Boys

Well-Known Member
I get the point about the ground, but the club have just explained the reason for the delay, I'm not sure what your point is? The ticket office being closed for 1 day this week is irrelevant.

Sounds to me the club are thoroughly pissed off with the delays but are now balls deep in this switch of merchant services provider so have to see it through.
The club have explained the delay, so I guess everyone can avoid panicking and just buy their season tickets when they’re available.
 

Mucca Mad Boys

Well-Known Member
Nothings changed for 99% of people.. they will buy and the excuse give by the club is pretty good in all honesty
Agreed and as far as I’m concerned, the product will sell itself. It’s no secret that when there’s a good vibe around the club we sell more tickets.
 

Speedies_Chips

Well-Known Member
There’s always some little thing though. And they could have let people know sooner. They remind me of someone always coming up with excuses for days off or being late. Even now it’s ‘expected’. Hope this is the last of this and King sorts it out for good.
I know we live in an age of people wanting instant information but why does the club have to let people know of every little thing. No other companies do it. Why can't people just wait. When the season starts in August, everybody who wants a season ticket will have one.
 

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