I was randomly on a school website earlier...
I was randomly on a school website earlier...
As everybody does :claping hands:
It's interesting that certain hypocrites decide to ignore this despite their anger at the claims that sisu handed out free in Northampton.
Who would really be bothered about free tickets in Northampton ?
All is good though, these lads have been given some free tickets to boost the attendance on what will be the lowest attendance ever.
After this game SISU can say they did the right thing, but lads don't expect any free tickets for any of the better attended games.
Manipulation or what ?
Giving tickets to someone who normally does not get them is boosting attendances to suit there ends regardless of how deserving they are.
Is that a serious question? Seems like you were....
Still can't see why Wasps giving tickets away is creating so much upset on here.
Like taking sweets from a babyIs that a serious question? Seems like you were....
(My Wasps Google alert has sounded again)
Agreed - whats the issue with selling tickets cheap? Clearly not many with a business brain on here ! ..... A £1 or free ticket will potentially generate income from parking (although not necessarily to the Ricoh), drinks, food, ticket for another game, club shop purchases etc etc etc. I don't believe for one second that CCFC dont give away tickets or offer incentives to less popular games, would be dull not to !
But who is really bothered ?
Have a read back at how angry people got when apparently CCFC gave tickets away at Sixfields..
It is just another point to show how hypocritical people can be when you just switch CCFC or Wasps around and their views change massively.
Fair enough will do ..... I can see your point if that's the case ...... although perhaps that's a different issue to some slating Wasps for doing it ? from a business perspective its a sound thing to do (and I don't mean simply to swell the attendance figures).
It's brand devaluation. It is saying to the consumer that the value of the product offering is worthless.
It creates expectation in the consumers mind that this is the true value of the product offering.
You clearly know little about brand values and the importance of creating a brand value that encourages the consumer to believe they get value for money. Top brands in any industry do not lower their pricing model - only those at the lower end do so.
It's clear you have no understanding of this.
But you aren't a wasps fan, at all
No I'd say exactly the same if it was CCFC or any other sports team playing in a 32,000 seat stadium giving cheap tickets and deals on less popular games.
I now have local interests and that's why the whole situation is of interest to me rather than currently the actual Sports or teams themselves.
I just find it amusing when people trot out ill informed nonsense based on zero facts.
Its clear you have no understanding of what I know or what I do for a livingSounds like you have quoted that from a textbook or an internet search.
In the context of Rugby give me an example of a 'top brand' that you refer to if Wasps are at the lower end ?
High end brands in many (most) industries lower their prices or offer deals to get sales, attract customers and ultimately make money (isn't that the goal of any business ?) Of course the way that is done differs from business to business.
BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ? No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.
You contradict yourself slightly by saying ".... the importance of creating a brand value that encourages the consumer to believe they get value for money" and then go on to say that top brands don't lower their prices ..... surely "Buy one get one for a £1 " is value for money to a customer ?
You wont agree I'm sure because your one eyed anti-Wasps stance taints your view.
With no disrespect I think you are the one who has no understanding (or perhaps don't want to understand)
I have a friend who's a paramedic and has just purchased a brand spanking new jaguar because JLR have a discount scheme for the ambulance service. May even extend into other civil servant professions for all I know. Funnily enough they don't get one from Lada. BMW was also on the list I believe. But top brand's in industry don't do that.
So the London franchise are now the equivalent of BMW in the rugby world, right.
Yet again, italia is shown up for the hypocrite he is and Tony as a brown nosing bore desperate to put down ccfc.
Out of interest why do you think that statement is relevant to anything I actually said?
JLR and BMW are at the top end of their market and despite your bullshit they discount.
Its clear you have no understanding of what I know or what I do for a livingSounds like you have quoted that from a textbook or an internet search.
In the context of Rugby give me an example of a 'top brand' that you refer to if Wasps are at the lower end ?
High end brands in many (most) industries lower their prices or offer deals to get sales, attract customers and ultimately make money (isn't that the goal of any business ?) Of course the way that is done differs from business to business.
BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ? No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.
You contradict yourself slightly by saying ".... the importance of creating a brand value that encourages the consumer to believe they get value for money" and then go on to say that top brands don't lower their prices ..... surely "Buy one get one for a £1 " is value for money to a customer ?
You wont agree I'm sure because your one eyed anti-Wasps stance taints your view.
With no disrespect I think you are the one who has no understanding (or perhaps don't want to understand)
Clearly you haven't understood a word I said. I am referring to communication strategy primarily and how a premium brand communicates itself.
Wasps in their media activity clearly portray themselves as a premium experience - the richest club in the world blah blah blah.
You say wasps are targeting cheaper games but actually the consumer will perceive it as buying a ticket for the premium game at half price. We are told these big games are similar to premier league football games - I doubt deals would be tied into a Chelsea vs man city game would it?
You clearly are an expert in the field of the motor industry so perhaps you would be kind enough to post an advert on here that shows such behaviour that you describe. All I can see are adverts that promote the values of those particular brands from the manufacturer - or adverts that offer cost of ownership security.
Your discount I would guess is because you work in a supplier or an area they want to influence. That is targeted marketing and you would in your position be seen as a brand advocate. This will not be available to all. From a professional interest perspective is the 20% on all products and can you still take advantage of special BMW finance offers?
It's brand devaluation. It is saying to the consumer that the value of the product offering is worthless.
It creates expectation in the consumers mind that this is the true value of the product offering.
You clearly know little about brand values and the importance of creating a brand value that encourages the consumer to believe they get value for money. Top brands in any industry do not lower their pricing model - only those at the lower end do so.
It's clear you have no understanding of this.
Have a read back at how angry people got when apparently CCFC gave tickets away at Sixfields..
It is just another point to show how hypocritical people can be when you just switch CCFC or Wasps around and their views change massively.
Why do you think Sisu gave away free tickets to Northampton locals ?
Certainly was not to encourage them to become future fans or other incomes. (Wasps reasons)
I suggest that Sisu needed to give the impression that Northampton was working and to trick CCFC fans into getting over there.
Fortunately we never believed it and staying away forced the team back.
BMW, AUDI, MB, JLR all offer deals, schemes and incentives to gain custom, does that damage their brand? I suggest not. I get 20% discount on BMW's just because I happen to be in a certain profession (I don't work for BMW) they are lowering their price to attract me as a customer does that put them in the low end of car makers ?
I have a friend who's a paramedic and has just purchased a brand spanking new jaguar because JLR have a discount scheme for the ambulance service. May even extend into other civil servant professions for all I know. Funnily enough they don't get one from Lada. BMW was also on the list I believe. But top brand's in industry don't do that.
No ! Harrods have a sale and drastically reduce prices to clear stock, does that damage their brand ? I could go on but wont.
But once you get a taste and want to become part of it, searching down free tickets is something you move away from.
Why do you think Sisu gave away free tickets to Northampton locals ?
Certainly was not to encourage them to become future fans or other incomes.
Clearly you haven't understood a word I said. I am referring to communication strategy primarily and how a premium brand communicates itself.
Wasps in their media activity clearly portray themselves as a premium experience - the richest club in the world blah blah blah.
You say wasps are targeting cheaper games but actually the consumer will perceive it as buying a ticket for the premium game at half price. We are told these big games are similar to premier league football games - I doubt deals would be tied into a Chelsea vs man city game would it?
You clearly are an expert in the field of the motor industry so perhaps you would be kind enough to post an advert on here that shows such behavior that you describe. All I can see are adverts that promote the values of those particular brands from the manufacturer - or adverts that offer cost of ownership security.
Your discount I would guess is because you work in a supplier or an area they want to influence. That is targeted marketing and you would in your position be seen as a brand advocate. This will not be available to all. From a professional interest perspective is the 20% on all products and can you still take advantage of special BMW finance offers?
How is this anything like what Wasps are doing? For a start nobody expects to pay full list price for a new car. And thats before you consider the discount levels. You're comparing a 20% discount on a new car (which in reality will be a lower % as I would imagine it is discounted from list price) to a 90% discount being offered by Wasps - or 45% discount for 2 games if you prefer to look at it that way.
Again, nothing like Wasps. They have a sale to clear stock that has remained unsold at full price that they want to get rid of.
Any evidence to back that up? All i can see is the offers being repeated over and over again and things being done to entice people to the ground (free beer, subsidised trains, firework displays, live bands etc). No business is throwing money away on continued offers and 'added value' if their marketing strategy has worked and people are prepared to pay full price.
This is quite funny really. SISU move the club and give away free tickets in Northampton and its part of some dastardly scheme to try and trick us. Wasps move the club and give away free tickets and you hail them as marketing geniuses!
Top brands in any industry do not lower their pricing model - only those at the lower end do so.
I'm not pro Wasps I just see things for what they are ....... many of you have your reasons for a dislike of Wasps which I respect but that doesn't mean that everything they do is wrong or with an ill intention.
You are absolutely right I doubt you would get deals on a game between Chelsea and Man City (although I know for certain they give tickets to the local community) in the same way I doubt you would get a ticket for a £1 to watch Wasps v Tigers or Wasps v Toulon
Quit with the bullshit.... You are a Wasps fan so of course you are pro Wasps.
Again please explain to me what relevance that has to what I said?
Did yuh not understand the point I was making?
Here's a clue - it's not about discounting at the point of retail.
But Wasps v Leicester is supposed to be the huge local derby that will easily pull over 30K. That is the equivalent of Man Utd v Man City isn't it? Its the exact opposite of what football clubs do. They will take a less popular game, say an FA Cup game against lower division opposition, and say if you buy a ticket to this game you get priority on a bigger game at full price. This offer is basically giving you Leicester tickets at half price.
If you say so ! but you are wrong
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