Doug King live on air Monday (9 Viewers)

[COVKIDSNEVERQUIT]

This is an example of competitor hospitality in a stand alone luxury box

Do we offer this?

Package Includes:

• Three course meal, starter, main course, and dessert
• Executive Box balcony seating
• Tea and coffee available throughout the day on request
• Drinks to be ordered and paid for by card on the day.
• No cash payments.
• Mini savouries at full time
• Official matchday programmes and team sheet

Night-games any kick-off after 5pm the food menu will change to:

• Main course and dessert will be served pre-game
• Sandwiches served at half time
• Mini savouries at full time
• Children’s menu for under 16s available on request (prior to arrival) or children can have the adult menu. The Children’s menu alternates from game to game.

And how much does that lot cost?

 

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[Grendel]

And how much does that lot cost?

What we are proposing to charge obviously

 

[NortonSkyBlue]

From his comments it seems like he wants to invest a minimal amount to fluke a promotion and parachute payments.

Has there ever been a business owner who has said I am in business to lose money? King has been consistently saying the same message but some are just not listening.

 

[KenilworthSkyBlue]

Don't let simple logic get in the way of you and your mates having a toddler tantrum. Why would they fixate on a set of customers that have been paying a third of what the club think their product is worth?

Not like they've plucked the pricing out of the air - normal for this level - and the boxes were never meant for mates buying together. I'd say the strategy is problematic for you. Probably good for the club.

How is it simple logic? Their product quite obviously isn't worth what they're charging otherwise more than a handful of box holders would've renewed.

The logic you and DK are postering, that the club will be able to find a flurry of new corporates/large SME's that will be willing to align themselves with the club when previously they've had zero intention to, is frankly idiotic. Nurturing those kind of relationships with new partners is, for the most part, likely to take a reasonable amount of time anyway.

Furthermore, there has to be the clientele to be willing to commit themselves financially to the club and as I've repeated a number of times - from gaining an understanding of the local business landscape through my own organisation, I personally think they'll struggle. The Coventry City of Culture mess is perhaps one rough indicator of this as they also had the mistaken belief initially that corporates and SMEs within the region would be lining up to sponsor and they were gravely mistaken.

If I'm wrong hats off to the club, but it's a complete fallacy that I take pleasure out of the them struggling to sell their boxes. I just want them for once to see reason and use common sense. Not be dictated to by a complete stranger with a grossly inflated ego.

 

[djr8369]

Has there ever been a business owner who has said I am in business to lose money? King has been consistently saying the same message but some are just not listening.

Sorry, what are you getting at?

 

[COVKIDSNEVERQUIT]

What we are proposing to charge obviously

 

[Grendel]

Its not difficult - even for you is it?

 

[fernandopartridge]

I mean... he's right. Prices make it pretty clear the club have totally different customers in mind.

King didn't say that at all in his interview - he said he hoped the boxholders would see what the club is trying to do and agree to pay 300% more

 

[croatskyblue]

Ultimately it's the club's issue though and as such they should shoulder the blame, not the box holders. Understandably the prices were initially set in order to coax fans back to the Ricoh and plenty took advantage but why wouldn't they? Those were the prices set by the club. Realistically the prices should've gone up significantly last year rather than keeping them well below market rate - and the fact they didn't just once again highlights is the failings and incompetency of our commercial department.

Trying to correct it overnight to set it more in line with the rest of the league was always going to cause uproar. Frankly it's a comical move and the fallout could've been mitigated significantly with a bit of planning and due diligence.

King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.

 

[croatskyblue]

Well it isn't because barely any box holders are renewing. At least by staggering the rises over 2-3 seasons it would've allowed the club to find its ideal price point.

As both I and others have said aligning themselves with other Championship clubs straight off the bat doesn't work as there's so many variables needed to be accounted for first.

are all the boxholders forming some kind of union or something?

 

[Grendel]

King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.

Box holders were hardly taking the piss. They were buying at the price offered and from an ownership that had no clue at all about commercial offerings and who have no doubt backed the club though times when very few wanted to go at all

 

[KenilworthSkyBlue]

King is not responsible for what happened before he even arrived.

he inherited a situation where box holders were being allowed to take the piss, and now he’s put a stop to it.

It reeks of faux entitlement and all this talk that we should have “staggered the increase”- we’re talking about people who can afford many thousands every year for a box, not those looking to get a restricted view cheap seat.

And these are the first people who would have complained if there was less to spend on the team- makes no sense but now we see who really wants the best for the club and who wants the best for themselves.

How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.

 

[Deleted member 5849]

What doing an increase in one go does do, I suppose, is make it easier to reduce later

 

[croatskyblue]

How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.

That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.

 

[Perryccfc]

How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.

Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way

 

[KenilworthSkyBlue]

That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.

You quite clearly have a massive chip on your shoulder so it's pointless conversing with you.

 

[hill83]

it will be interesting

Disagree

 

[croatskyblue]

Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way

It’s pathetic, rabble rousing to try and stop the club maximising its revenues.

 

[fernandopartridge]

That’s not what I said, I said that boxholders were ‘being allowed’ to take the piss, from the former mismanagement that was going on.

it’s really not a good look to be campaigning for increases to be staggered when lots of people save all year to get the money together for a season ticket in other parts of the ground.

As for the ‘ideal price point’, again that’s just trying to force the club to do what you want, as opposed to the club doing what’s best for the club.

We’ll just have to wait and see if King has this right, or if the boxholders union force him to rethink based on their perceived right to pay well under the going rate until they feel like it, it will be interesting.

You're talking about box holders as if they are all millionaires, the people I know who go in one are anything but

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[Grendel]

It’s pathetic, rabble rousing to try and stop the club maximising its revenues.

Its all very well though charging benchmark prices but the offering and the facilities are poorer

 

[Balli001]

Its all very well though charging benchmark prices but the offering and the facilities are poorer

With additional revenues and a new stadium owner they may well be able to offer more. Hardly likely to offer fantastic hospitality when thy all pay nothing for it

 

[croatskyblue]

You quite clearly have a massive chip on your shoulder so it's pointless conversing with you.

I think it’s the hypocrisy really. Any business owner does whatever it takes to maximise income, and there is always pressure to grow the top line- but when someone does it back the toys get well and truly thrown out of the executive box

 

[Balli001]

How is it box holders 'taking the piss' when those were the prices set by the club? Please explain?

It's not entitlement either, staggering the prices over 2-3 seasons allows the club to try to find their ideal price point, as well as provide them sufficient time to nurture relationships with larger SMEs in the region. It's clear all they've done is align themselves to what other clubs are paying, without actually doing their due diligence in the first instance.

Not the case whatsoever. Every Coventry box holder I know personally wants the absolute best for the club, but equally they want to be treated fairly.

They are being treated fairly. It is a comparative price for the level of football.

 

[KenilworthSkyBlue]

Wants the best for the club so much so they are forming a revolt against the club in an attempt to get their own way

For some perhaps. But also a chunk likely won't be able to afford to pay the current prices and due to the lateness of the announcement are struggling to find alternative seating that fits with their match day arrangements.

Thankfully I was able to find alternative seating which I'm happy with but I know plenty who haven't.

 

[croatskyblue]

Its all very well though charging benchmark prices but the offering and the facilities are poorer

yes fair point, it may be that the prices are ambitious compared to what’s offered going by what has been said. But still, the prices should have been much much higher than they were and that’s been corrected now, maybe too much but we will see.

 

[croatskyblue]

You're talking about box holders as if they are all millionaires, the people I know who go in one are anything but

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Don’t doubt it, and that’s because the pricing was way off. It was a joke what we were charging.

 

[fernandopartridge]

They are being treated fairly. It is a comparative price for the level of football.

Rubbish, the only relevant comparative is the price for the same product last year. These people are not likely to buy a box at another club so the comparison is pretty irrelevant.

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[KenilworthSkyBlue]

They are being treated fairly. It is a comparative price for the level of football.

A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets have to be taken into consideration when pricing corporate packages.

 

[Deity]

King didn't say that at all in his interview - he said he hoped the boxholders would see what the club is trying to do and agree to pay 300% more

Or the going market rate more to the point

 

[croatskyblue]

Rubbish, the only relevant comparative is the price for the same product last year. These people are not likely to buy a box at another club so the comparison is pretty irrelevant.

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Well this is patently false.

it’s even been said by Kenilworth himself that prices last season were way too low, and boxholders knew it- ie they were wrong. He even said he wrote a letter to the club about it.

So if you know that last seasons pricing was wrong, why would you use that to set this seasons, and ignore everything else that every other club are doing?

Silly thing to say.

 

[KenilworthSkyBlue]

Don’t doubt it, and that’s because the pricing was way off. It was a joke what we were charging.

Which suggests your anger is entirely misplaced. If you want to blame anyone, blame the club's inept commercial department for getting themselves into this mess.

 

[Deity]

A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets

A pointless benchmark if you can't sell boxes. As stated previously, mirroring what other clubs are paying is a poor strategy, as a number of other facets have to be taken into consideration when pricing corporate packages.

what total nonsense …. Benchmarking is part and parcel of good business practice …

 

[Grendel]

With additional revenues and a new stadium owner they may well be able to offer more. Hardly likely to offer fantastic hospitality when thy all pay nothing for it

the package on offer for £25 grand is poor?

 

[croatskyblue]

Which suggests your anger is entirely misplaced. If you want to blame anyone, blame the club's inept commercial department for getting themselves into this mess.

I do, and as you can gather I’m pretty unimpressed by the way the boxholders are whining and trying to railroad the club into getting what they want as opposed to the club putting it right. It’s possible to be critical of more than one thing at once, it’s not binary.

 

[fernandopartridge]

Or the going market rate more to the point

Lol as a professional buyer if somebody came to me and told me they were increasing the price for their service 3 fold in order to align to competitors in the market I'd tell them to get fucked

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