You've got to have a direction, an identity people can rally around. That can be scrappy community club, but then you have to embed yourself in the community and play cuddly and warm. That can be on our way to greatness, but then you have to back it up with cash and ambition. You can even be "saving for a stadium" like Arsenal did, but you've got to actually have a stadium to show for it.
Everything comes back to lack of action or exactly the wrong action on behalf of the people running the club.
Honestly, people do down fan ownership, but could we really do any worse? At the very least you'd have more people feel connected to the club.
Agree, there are so many things they can do to make people feel connected.
It's alright talking in account speak and break even but what he should have done from the start is try and make it a community club like you say. Try and make the fans feel part of it, involved and wanted. If the same thing was done, but more transparent and communicated properly (and maybe even done by a new bloke rather than Fisher) then the outcome and feeling towards it could have been different.
He should be asking for the details of everybody on the phone in who said they wouldn't renew and phoning them all up. Look at places like Sky when you try and cancel the hoops they jump through to try and keep you.
It doesn't need multi million pound marketing budgets, it needs to think outside the box for a change to make people feel wanted which can cost nothing. If SISU are forcing CCFC to run at break even, then CCFC need to be trying to make the best of a shit situation.
Of course I'd love a rich new owner to come in and plough millions in, but being more realistic then if it is break even they need to have targets of making that figure higher and higher year on year.