The EU does not have any money. It cannot put any in. EU investment is funded essentially by taxpayers in those countries that are net contributors to the EU budget. It is not a difficult concept to grasp.
What benefit for the EU taxpayer is a plaque? What's it for if not political capital?
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No government or local authority has money by that definition, but it is common practice to put their name on things which they build. It is nothing unique for the EU. It is to show that they are doing something with the money they have received and you could argue that it shows transparency. It doesn't wind me up that they put their name on the projects that they finance - with our money.