It will still be NFL as it will be an existing team moving to London, by the looks of things Jacksonville. Be interesting to see what happens if that is a success. Will they expand the league to add more European teams, they can't really add a third conferernce without huge changes.
They tried a seperate league before, the World League launched in 91, which had London Monarchs playing at Wembley in a league that was a mix of Europe, Canada and America. Started well but only lasted 2 seasons.
Was then relaunched in 95 as NFL Europe, with a move to White Hart Lane for London, with just European teams with the season moved to after the American season to try and increase TV numbers in the US. Then then moved to Stamford Bridge.
In 98 it was decided London wasn't working, attendances had dropped to well below 20K and there was a rebrand to England Monarchs with the team travelling around the country. Didn't work and attendances dropped off massively. They folded after that season, the only other UK team (Scottish Claymores) folded in 04 and the whole league collapsed in. From then on all but one team was German. The whole league was binned off in 07.
There's still a European League which has a London and Manchester teams. There's a British league as well which has the Coventry Jets who play in the top tier and do pretty well. They play at Sphinx I think.
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