From Wikipedia:
Tickle Me is a 1965 American
musical comedy film starring
Elvis Presley as a champion
rodeo bull-rider and bronco-buster.
Presley won a 1966 Golden
Laurel Award as best male actor in a musical film for this role. It is the only Elvis film released by
Allied Artists Pictures and saved the studio from financial collapse,
Tickle Me helping to avert bankruptcy thanks to a song from its recycled soundtrack, "
(Such an) Easy Question", which was a
Top 40 hit in the United States, peaking at #11 on the
Billboard Hot 100 and reaching #1 on the
Billboard Easy Listening chart in July, 1965.
[3] The film made $5 million at the box office.
The film was popular at the box office, making over $3 million in the US and $5 million worldwide. It became the third highest-grossing film in the history of
Allied Artists and saved the studio from bankruptcy