dongonzalos
Well-Known Member
It doesn't matter about global companies. It matters how much they're willing to pay. Your chairman of CCFC, Alsop offer you £3m for 3 seasons or Land Rover offer you £2.25m for 3 seasons. As chairman, who would you pick?
If we have a bigger fan base than surely we're a bigger marketing pull as there is more people to target the marketing at. As Grendel has mentioned Land Rover haven't sponsored Wasps because they have massive marketing appeal. It's because of the sport and location, I put the link up.
They get publicity every time we play at home. BBC final score and soccer saturday. The name of the stadium is mentioned at least 23 times a year. Have Ricoh had any bad publicity? No, they have just had their company name in the news more.
First point you choose Allsop. In reality you will be choosing Land Rover as they will be the ones paying the most out of the two.
2nd point we have bigger fan base. (Potential). We were a bigger club than Wasps. We have more dormant fans. More of those fans who follow Wasps on Twitter buy their merchandise and attend their games. They get more television coverage than CCFC unfortunately.
This season 8000-9000 of those twitter followers will be actually going to watch Cov.
I am genuinely surprised that I need to debate whether in the current situation Wasps have a greater marketing pull than CCFC.
Publicity sorry it was bad for Ricoh....
Ricoh Arena sponsors hope to see Coventry City return to the stadium
Lastly it's not just Land Rover it's a multitude of companies who are bigger than Allsop.
Why have non of these companies sponsored CCFC instead if we are such a marketing gem?