well looking at it from a marketing point of view Nick then you would keep putting out the positive PR wouldn't you
The main competition for bums on seats is CCFC and nearly everything that comes out of the club is negative, disbelieved, confused, attacked, or relating to relegation from the 3rd division. If you were sitting in the Wasps PR department you would want to show the difference without actually attacking CCFC in any way. The Wasps PR machine is professional and effective. It is highlighting success and linking it to success on the pitch at the highest club level. It is highlighting that Wasps are prepared to spend money and make deals. The contrast is there without them actually saying it isn't it
CCFC are battling a tide with poor resource on and off the pitch, little finance and little quality. I find it very worrying for the future of CCFC
Should have been so very different