I don't see a huge issue with the price, only a flat £20 may of been nice all round.
Or season ticket holders or previous match package holders this season pay £20 maybe as a token gesture for our support in L2.
I can see why they may of struck this price with stoke as at £22.... say for example to keep it simple with no deductions we sold 10,000 tickets at £22 each that's £220,000 with £99,000 to each club and £22,000 to the FA. We'd need a extra 4,666 fans to match that figure at £15.
15,000 fans at £22 is £330,000 £148,500 each, you'd need a extra 7,000 at £15 each. So 22,000 instead of 15,000
Where as if you sold 30,000 at £15 each that's £450,000 split so £202,500 each where you only need 20,454 fans to pull the same. 20,454 instead of 30,000 fans in a already lost fan base where prize money, sponsorships and ticket income is its bread and butter.