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It's an important aspect of nurturing the younger fanbase but something that'll almost certainly be done already. It's also difficult to give greater access to players and staff. Kids will ultimately only be interested in seeing the players/Robins and I'm pretty sure - someone correct me if I'm...

Stoke fans seem to think that he can develop into a capable player but the decision making part of his game is atrocious. I guess that's down to the need for more coaching/experience which hopefully should come in time for him. Ultimately the Championship is probably a step too far for him...

Funny you should say that. I work with one and it does seem that they just Google: "How to XYZ" half of the actions they promise to a client I'm currently working with. When asked about something during meetings the typical response is: "let us come together as a team to discuss and we'll get...

SEO is largely vanity metrics. Unless you put significant time and money into your website - namely on the content side of things - then it's pretty worthless. Depends what you want to get out of it I guess. It'll certainly drive traffic to your website but that's pretty much about it.

Hard to see his contract being renewed. As I've mentioned either on this thread or another can't remember now but he'll be on a reasonable wage given he's got a promotion and a new contract under his belt since joining. Equally I doubt he'll want to be a backup RWB and given his injury record...

Had a brain fart, of course we couldn't. Obviously he wouldn't be offered a GBE due to the league Hercules plays in.

Could be wrong but isn't he out of contract anyway? Assuming it's possible I'm guessing there's stopping the club from offering him a pre-contract agreement now with a view to signing him in the summer. Or, and this is unlikely, offering them a nominal fee during this window.

I have a few, albeit limited, contacts within the football space and I also frequently get invited to away fixtures by certain clients/friends who have hospitality/box seating at Championship clubs. Luckily that affords me the opportunity to occasionally speak to club CEOs, chairmen, commercial...

Would be a great way to network, engage and keep in touch with new, potential and existing sponsors. Pretty poor he nor the club use it regularly. Even L2 clubs post regularly. At the very least they should be regularly posting available corporate and sponsorship packages on there.

A lot of it isn't a resource issue though....that's what Grendel is trying to say. Much of their issues with regards to the marketing side seem to be down to sheer incompetence/an unwillingness to action basic marketing activities.

Therein lies the problem. Not a resource issue, just being led by incompetence.

Think the last few pages of this thread probably answers that one.

Ideally I'd probably tailor the contact method to the demographic of the fan. Older fans might prefer a call or email, younger fans would be more than content with a simple SMS.

Yeah which as stated, there's no point investing in a new CRM then if the club doesn't have the resource to manage it. It's like buying a car without knowing how to drive and expecting it to get you from A to B.

Yeah I've never accepted that excuse. Regardless of how much it gets thrown around. From conversations it's clearly wearing thin with a lot of existing and new sponsors, boardroom members and box holders. Might've worked with some in L2 but it simply won't wash now we're in the Championship.

This is the worrying thing though... If posters on a football forum are tabling pretty simple concepts which a supposedly reputable organisation is either blissfully unaware of or simply can't be bothered to action then they have no hope.

Isn't it priced by features and users? CRMs aren't really my area of expertise but I was speaking to a contact not long ago about how the one they were using (the name escapes me) was also priced by data storage.

They're not, but fundamentally the club would benefit if they sourced a decent one. I know of multiple clubs in and around the Midlands - even those leagues below us - that utilise the services of decent marketing agencies. The club really should have one given it's lack of staff. And probably...

This is very much a 'how long is a piece of string' type estimate as you have to marry it up to what is feasibly possible given the staff count but I'd comfortably wager seven figures per season.

Also, on this note. There's just not enough incentives to sponsor the club. The packages are basic and incredibly mundane. They just don't have the quality to think outside the box on this. I've spoken before to Commercial Managers from other Championship clubs about how they maximise ROI for...